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The New York Times Will Start Charging Readers for Some Newsletters – WWD

The New York Times has lastly revealed the main points of its high secret e-newsletter mission that at one level concerned Choire Sicha earlier than he jumped ship for New York Journal.

The primary takeaway is that readers will now need to pay for a few of them as a mixture of round 15 new and current news and opinion newsletters might be made out there solely to Occasions subscribers. Since they launched round 20 years in the past, they’ve been free.

In accordance with The Occasions’ personal knowledge, almost 15 million customers learn a Occasions e-newsletter each week, and the portfolio has grown to 50 emails.

Alex Hardiman, chief product officer at The New York Times, mentioned, “Now that The Occasions has handed 8 million subscriptions, our distinct and numerous e-newsletter portfolio represents the beginning of a bigger funding in including much more differential worth to our subscriber expertise.”

Authors will embrace Tressie McMillan Cottom, Jay Caspian Kang, Kara Swisher, Peter Coy, Jane Coaston, Tish Harrison Warren and John McWhorter. Among the many new choices, Swisher, who already hosts a podcast for The Occasions, will open her pocket book for readers to comply with alongside as she tracks the altering energy dynamics in tech and media.

Kathleen Kingsbury, editor of The Occasions’ opinion part, added: “We’ve been tirelessly discerning in selecting these new writers to affix our current columnists, who’re the main voices of their protection areas. Collectively, this group of gifted and considerate journalists will provide our subscribers the deep evaluation and contemporary views solely out there with The Occasions. And that is simply the beginning.”

Newsletters together with The Morning, DealBook and Breaking Information Alerts will proceed to stay free.

Like different media organizations, the Occasions is competing with the likes of Substack, a San Francisco-based e-newsletter know-how platform that continues so as to add quite a few high-profile writers to its roster, together with The Verge’s Casey Newton, Vulture’s Hunter Harris, BuzzFeed’s Anne Helen Petersen and Rolling Stone’s Matt Taibbi.

For journalists, the primary attraction is that Substack, which makes cash by subscriptions versus advertisements, permits reporters to generate earnings straight from their very own audiences at a time when promoting is dwindling even additional amid the pandemic. The newsletters are owned by the writers and usually Substack takes 10 p.c of earnings, though some writers have been paid up-front charges.

 

FOR MORE, SEE:

Will Fashion Editors Flock to Substack in 2021?

Media People: David Haskell, Editor in Chief of New York Magazine

The Times’ Choire Sicha Is Heading to New York Magazine

https://wwd.com/business-news/media/the-new-york-times-will-start-charging-readers-for-some-newsletters-1234898107/ | The New York Occasions Will Begin Charging Readers for Some Newsletters – WWD

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