The Mike Huckabee Children’s Books Masquerading as Education

Need to educate your younger kids about how secularism is seeping into public colleges, the failures of a state-run financial system, and the really constructive that means of MAGA? Former Arkansas governor Mike Huckabee has a deal for you.

Below the guise of “schooling,” Huckabee and Florida investor Bradley Saft have been aggressively pushing conservative propaganda to youngsters for a decade. However lately, their firm has turn into much more contemptuous, persevering with to shock prospects with automated $20.90 month-to-month expenses regardless of dad and mom’ complaints, launching $5 million of focused Fb advertisements previously three years, and ratcheting up incendiary messaging that parrots the most recent tradition conflict rage-bait.

And its doubtful school “factors” program has vanished into skinny air.

The Study Our Historical past and The Youngsters Information manufacturers—each a part of EverBright Media—flow into DVDs and brightly coloured booklets that purport to inform the unfolding story of the US of America.

Illustration by Elizabeth Brockway/The Each day Beast

Besides these aren’t conventional academic supplies. As an alternative of the traditional chapters in a U.S. historical past guide, the pamphlets supply classes in “Combating Socialism,” “Cancel Tradition and Free Speech,” and “Media Bias and Faux Information.”

And whereas the corporate’s advertisements try to entice and rile up dad and mom by promising to show what “they’re not studying” in public colleges, Study Our Historical past has crossed that boundary too.

Final yr, the corporate struck a $260,000 cope with Huckabee’s dwelling state of Arkansas, in keeping with vendor data available on The division of schooling there used federal coronavirus reduction funds to ship copies of The Youngsters Information to the Coronavirus to each scholar within the state, in keeping with an announcement by Arkansas Schooling Secretary Johnny Key.

Marketing materials quote former White Home Coronavirus Response Coordinator Deborah Birx, hailing it as “the gold customary for folks nationwide,” and the information follows the conservative political stance on masks. “Face masks aren’t advisable as a approach of stopping Coronavirus for wholesome folks,” the information says.

For 4 years, the corporate has ridden the Trump prepare. One poorly animated video includes a monotonous speech by former President Donald Trump through which he discusses God and rails on “our media tradition.” Online images advertise brochures with a boy in a “Make America Nice Once more” hat. The Youngsters Information to President Trump is on the market in a “*FREE* Patriotic Kids Gift Bundle” that guarantees to “assist your youngsters and grandkids study the reality about President Trump and his accomplishments in workplace!”


Illustration by Elizabeth Brockway/The Each day Beast

That bundle walks youngsters via Trump marketing campaign pledges to “cease radical Islamic terorrism which was hurting America and lots of different nations all through the world,” and teaches kids how Trump needed to stop “harmful folks” from coming by way of “unlawful immigration” by “construct[ing] a large wall to assist cease them from getting into illegally.”

EverBright appears to maintain up with right-wing speaking factors as they manifest. The current Kids Guide to Cancel Culture and Freedom of Speech guarantees to assist households struggle “narrowminded educators and college boards” and walks kids via the evils of “cancel tradition”—one thing that “occurs when the media bans individuals who don’t agree with their views.”

Then there’s The Youngsters Information to Media Bias & Faux Information, which warns kids that the media is biased towards “religion in God,” “decrease taxes,” “smaller authorities” and “the best to bear arms.”

In the meantime, The Youngsters Information to Combating Socialism teaches them that “wealthy folks already share their wealth by spending cash to purchase items and companies.”

Laura Klinger, who picked up a Christopher Columbus DVD at a homeschooling conference in 2013, advised The Each day Beast that she is “in shock that they’re nonetheless in enterprise.”

“The very first thing that struck me was how crappy the graphics had been… they had been simply attempting too laborious to narrate to youngsters,” stated the mom of 5 in Cato, New York.


Illustration by Elizabeth Brockway/The Each day Beast

Though Klinger identifies herself as “Christian, conservative,” she nonetheless discovered the fabric disconcerting.

“I didn’t agree with even the historical past they had been attempting to show,” she stated. “The way in which it was skewed, I keep in mind questioning: Is that even true?”

The Each day Beast sought an interview with Huckabee however as an alternative obtained an organization assertion from Chad Gallagher, who suggested him throughout his gubernatorial days and later helped run his political motion committee, HuckPAC.

“Our firm has loved great development and our merchandise are standard for folks and youngsters as a result of they signify an unbiased view of America. Sadly, that is not taught in many faculties whose curriculum has sought to divide the nation quite than convey us collectively. There’s rampant agenda-driven bias in public colleges and within the media, which is why so many households have turned to us to assist their kids study,” the assertion stated.

For years, this propaganda machine has tried to entice dad and mom by hitting a tender spot: inexpensive school.

In 2017, EverBright began providing devoted subscribers “tuition factors” that may very well be redeemed at a sure personal faculties throughout the nation—1 / 4 of that are faith-based establishments. One video that’s still up on Vimeo options Huckabee himself promising 1,000 “tuition factors” for signing up, “then as an lively Study Our Historical past buyer, we’ll provide you with one other 250 factors price $250 in school tuition financial savings every month.”

Besides these factors aren’t precise {dollars} and this system disappeared when its enterprise accomplice lower ties years in the past over issues that CollegeSave wasn’t an actual enterprise. Dad and mom who need to verify on the standing of their factors can’t, as a result of has since been taken down—and earlier this yr redirected to a profile web page for a webcam porn star referred to as “Kriss0leoo.”

CollegeSave promised Huckabee’s firm it will present “a private school financial savings roadmap” and “a panel of consultants on school and financing saving,” in keeping with an individual who learn The Each day Beast a replica of the contract, which was signed by CollegeSave founder Gary Serota and EverBright Chief Advertising Officer Craig Mirabella on March 21, 2017. That deal not exists.


Picture Illustration by The Each day Beast/Screenshots/The Youngsters Information/Fb

The Each day Beast was in a position to piece collectively the backstory. Earlier than CollegeSave vanished it had latched onto a “tuition factors” system run by Sage Students, a decades-old small enterprise that maintains a database of 400,000 grammar college college students—a worthwhile harvest that’s tantalizing for small faculties in want of undergrads. These universities are prepared to supply a reduction in tuition so long as college students who accumulate “factors” are directed their approach.

Michael Corridor, the CEO of Sage Students, advised The Each day Beast that he would theoretically honor any “factors” that EverBright dad and mom had gathered whereas his firm nonetheless had a cope with CollegeSave. However, he added, “I can assure we have by no means redeemed any tuition factors for Study Our Historical past.”

“I had by no means even heard of that web site,” Corridor stated, noting that he regarded up Huckabee’s firm simply minutes earlier and had observed the extremely political brochures aimed toward youngsters. “They didn’t make any offers to show this curriculum to a faculty district, did they?”

This propaganda operation is run with a small group of firms. Huckabee co-founded the corporate Study Our Historical past LLC in 2011 out of Boca Raton, Florida with Saft, an Ivy League-educated historical past main who went to Harvard Enterprise Faculty and later ran the Princeton Faculties Committee.


Picture Illustration by The Each day Beast/Screenshots/The Youngsters Information/Fb

Saft makes no secret of his curiosity in politics as they relate to kids. In a video uploaded to the Study Our Historical past web page on Fb in March 2016, Saft identified: “When you can consider it, we will truly see Donald Trump’s headquarters from our workplace. Isn’t that fascinating? Properly, let me inform you about one thing else fascinating. Election season is the only finest time to show your youngsters about all of the issues that makes America nice. And to assist flip them into lively and engaged future residents.”

Huckabee featured Saft on his weekend present on the Trinity Broadcasting Community in 2017 and advisable the video service. A YouTube clip of the alternate doesn’t present Huckabee acknowledging that he’d lengthy had a enterprise cope with the corporate behind it.

“What our youngsters are studying is American historical past from a blame-America-first perspective. Youngsters are rising up not happy with their American heritage,” Saft stated throughout the interview.

For years, dad and mom who’ve signed as much as obtain materials from Study Our Historical past and The Youngsters Information have complained about shocking, recurring month-to-month payments. BuzzFeed, HuffPost, and the Arkansas Times have taken them to activity for scamming dad and mom. And even way back to 2013, one article criticized them for distributing “Christian nationalist revisionism and right-wing political propaganda.”

Mandy Jones of Albany, Wisconsin, ordered a free, patriotic-looking American historical past pamphlet final yr for her 8-year-old daughter as a result of “they regarded like they had been kid-friendly and can be useful to show. An excellent studying alternative.” Though most advertisements prominently characteristic the previous Arkansas governor, Jones stated she didn’t even know Huckabee was concerned. When she noticed the sudden $20 cost on her bank card, she instantly canceled what turned out to be a subscription.

Jones was stunned but once more on Tuesday afternoon—this time by how biased the fabric may very well be—when she flipped via a replica of The Youngsters Information: Beginning of the Revolution for the very first time.

“Now I want I’d have learn it earlier than I’d have ever given it to her, as a result of I didn’t know that it was so political,” stated Jones, who describes herself as “very Republican” however nonetheless discovered the strategy distasteful.

In its assertion, the corporate defended its subscription service: “We have now supplied our merchandise as a no-obligation subscription service as a result of dad and mom love them that approach. Particular introductory provides enable households a chance to evaluation our merchandise. Clients can clearly see our phrases and situations on our web sites, which embody the chance to cancel a subscription at any time.”


Picture Illustration by The Each day Beast/Getty/Screenshot/The Youngsters Information

Whereas a lot of the fabric produced by this firm facilities round the concept American youngsters mustn’t belief public college textbooks and information experiences, its personal web site fabricates the images that go together with testimonials.

“I ordered this for my daughter who’s within the fifth grade. She studied the Trump presidency at school, however her classes had been biased just like the media,” says a testimonial that claims to be from a “Sandi D.” of Orlando, Florida, however whose image is definitely simply a commercially available image from iStock. It’s one in all a number of on the web site. way of=rss | The Mike Huckabee Youngsters’s Books Masquerading as Schooling


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