The online gambling industry is one that never stops evolving and developing. These previous two years have been a great example of this; not only did more people join some of the best online casinos in the world during the pandemic, but the technologies that this industry uses are more advanced than ever. Nowadays, anyone can join an online casino, no matter what currency they want to gamble with. They can also choose crypto if they wish. Apart from that, more casinos offer amazing bonuses that new players can get. The result is that the online gambling industry is slowly becoming incredibly strong and popular, and this trend doesn’t seem to stop. Virtual reality, machine learning and artificial intelligence have also been added to the mix, creating a completely new way of providing the best possible user experience to the gamblers. What are the latest trends in the industry, and how will it change even more in the future?
The rise of esports betting
One of the most prominent gambling trends is the rise of esports betting. If you gambled approximately ten years ago, this trend would have seemed completely impossible, yet here we are: games like CSGO, Dota and League of Legends are leading the way in esports betting. Apart from those, there are more game titles that you can choose from and win money while playing them. The prize pool for this trend keeps increasing, and more fans are watching esports games. Moreover, tournaments in esports are huge at the moment and are being broadcast live on many sports channels. The prize pool for the Dota 2 international tournament is, for example, more than $40 million.
The power of crypto
The connection between gambling and cryptocurrency has been very strong for quite some time now. The first casinos accepting Bitcoin go way back, but it’s only now that this trend is becoming dominant. Now it’s very easy to find an online casino that allows gambling with bitcoin, which is a great thing bearing in mind that people are becoming more interested in different cryptocurrencies. Many casinos implemented different cryptocurrencies in the last two years, resulting in crypto becoming an inseparable part of online gambling. This trend became so powerful that magnates of the payment industry, such as Visa, embraced cryptocurrencies. Bitcoin, Ethereum, Ripple, Litecoin and Stellar are just some of the cryptocurrencies that you can use to gamble on online casinos worldwide, but some offer more options. This is because crypto is a great option both for gambling operators and customers. They are cheaper and much faster compared to traditional gambling currencies and payment options.
The importance of artificial intelligence and machine learning
The online gambling industry is always looking for new technologies that will improve the user experience of its customers. That is why it’s no surprise that artificial intelligence and machine learning found their way to online casinos. Artificial intelligence entered this industry with the introduction of chatbots, which were added to online casinos for customer support. Yet, we have come a long way since then, and these are just some of the ways that AI and ML are helping the industry:
- Custom bonuses and promotions: Online casinos follow the habits of their regular customers. As a result, they are able to use the information and prepare custom offers for them.
- Better products: Artificial intelligence and machine learning are also used to analyze the behavior of the users and use that information to improve their gambling products.
- Problem gambling detection: Gambling addiction is one of the biggest risks in the industry. Thanks to machine learning and artificial intelligence, now it’s easy to detect this issue.
- Fairness in playing: Artificial intelligence can prevent fraud, personalize the experience and even improve regulation compliance.
Virtual reality is coming
Virtual reality is popular everywhere. It has been the center of interest for quite some time now, but the expensive equipment has made implementing into every industry very challenging. But the previous two years have shown that the gambling industry is working very hard to introduce virtual reality to its users. There are plenty of VR slots and table games in good online casinos, while the rest are still implementing them. This also applies to online poker rooms as many of them are working on their own virtual reality solutions due to high demand from customers.
Gamble with your smartwatch
Another trend that we should all keep our eyes open for is smartwatch gambling. The demand for this little gadget keeps getting higher, and more people are using smartwatches instead of their smartphones. Professionals project that this is just the beginning of a new trend and that the smartwatch market will reach over $80 billion in revenues in just five years. It is even today possible to place bets from your smartwatch, and it’s only a matter of time when playing several casino games will be possible as well.
Apart from these exciting new trends that are being introduced to the online casino industry, more countries are working hard on creating regulated online gambling, such as the United States. But the development of the online gambling industry will not stop here. The industry is always open to new technologies and meeting all the customers’ unique demands, so it’s safe to say that we can expect amazing new things. On top of that all, the competition among online casinos is insane. Everyone is trying to provide the best gambling experience to their users, which is yet another reason we can expect mind-blowing innovations in this industry.