The Fuchsia Lipstick Beloved by Hello Beautiful’s Greer Simpkins and Maxime de la Falaise

Within the head-spinning age of multi-step skin-care routines and mic-drop make-up launches, The One is an area for minimalists to pontificate on the only magnificence product that’s discovered a longtime spot of their fastidiously curated routines.

Don’t mistake Hi there Stunning’s 100% cotton, made-in-the-USA underwear for granny panties. “They’re sexier,” says founder Greer Simpkins, who debuted the lingerie line in 2014 with a high-cut, rosette-adorned model. (A string bikini, cupped camisole, and frill-edged shorts will quickly be part of the lineup—a lot to the delight, absolutely, of Hello Beautiful loyalists corresponding to Chloë Sevigny and stylist Haley Wollens.) “On the surface it looks as if an peculiar white panty,”  she continues, “however if you slip a pair on and really feel the cotton you understand that it’s something however.” 

At first look, her cosmetics arsenal could seem equally fundamental. Nearer inspection, nevertheless, reveals that there’s certainly extra to it than meets the attention: Her make-up remover comes from Paris, a cleaning soap (used on her face and physique) is handmade with roses in New York’s East Village, and her go-to lipstick is identical shade as soon as beloved by the late mannequin and muse Maxime de la Falaise—a truth she found whereas studying Loulou & Yves: The Untold Story of Loulou de La Falaise and the House of Saint Laurent a number of years in the past. 

“Apparently this was the one lipstick Maxime wore, and since I used to be simply so fascinated by her and Loulou’s style—how particular person they have been, and the way uniquely they put their outfits collectively—I needed to get my arms on it,” Simpkins recollects of YSL’s gold-cased Rouge Pur Couture in Le Fuchsia—a daring pink, which she makes use of with the coordinating pencil, layering it onto her pout earlier than blotting the surplus off with a tissue for a delicate, female end. “It’s like a secret weapon,” she muses. “It makes me really feel somewhat bit extra polished, like a put collectively Frenchwoman.”

Under, store Greer Simpkins’s The One.

Yves Saint Laurent Rouge Pur Couture Satin Lipstick Assortment