JOIN: Concept store The Frankie Shop, which has a growing fan base for the minimalist looks and contemporary prices of private label apparel, go hand in hand. For the first time, the brand introduced a wide range of products for men and regardless of gender during men’s fashion week in Paris.
“I never thought I would do menswear, but our figure is so oversized and we always have men buying it,” says brand founder Gaelle Drevet, a French-American who opened its first store in New York in 2014 and said. in Paris a year later.
The approximately 20 product line includes bestsellers like bomber jackets and new proportionally resized quilted coats as well as new products like cardboard shirts, pants and sweatshirts. color fits all shirts, with prices ranging from $150 to $180 on average.
The launch is tied to the reopening of The Frankie Shop’s original French store in the Marais following renovations. For now, it will only feature men’s and unisex collections as well as selections from other brands, while a new women’s boutique will open across the street for a period of about two months, replacing none. The brand’s current pop-up window it opened during that period of construction.
Additionally, the new line will be online-only for the time being, with plans to expand the brand’s existing Lower East Side location to offer the full deal in September.
https://wwd.com/fashion-news/fashion-scoops/frankie-shop-goes-co-ed-1235047772/ The Frankie Shop Goes Genderless – WWD