In her latest music video, Olivia Rodrigo dives right into a Y2K classic fashion fantasy, taking part in to the turn-of-the-millennia search time period that’s driving a craze of younger buyers to style resale platforms like eBay and Poshmark.
The video’s early 2000s fashion classics like Roberto Cavalli and Betsey Johnson clothes follows different latest notable classic style moments for the singer, like sporting a ’90s pink Chanel swimsuit for a publicity junket on the White Home and varied off-duty appears with worn-in T-shirts, nostalgic sun shades and micro-mini kilts that would have been sourced from an area thrift retailer.
Name her the primary Poshmark pop star. Rodrigo’s rigorously crafted style sense — with its upcycled clothes, on-the-cusp designers and nonchalant styling — communicate to her relatability as our latest mega act.
These appears mimic the wardrobes of her friends throughout the nation, as if Rodrigo herself was matching prized items from hours of sifting by Goodwill with inspiration from a social media scroll of indie designers. In some ways, she is the cool greatest pal who blew up in a single day.
Fashion has been elemental in Rodrigo’s capacity to articulate her identification as an artist. And as a pop star born in pandemic instances — rising her fan base in a completely distant format — her explicit mixture of thrifted clothes and high-end classic have helped spin a visible language that balances aspiration and approachability.
“It’s calculated in one of the best ways; it’s extra genuine to what she would put on. She cares [about how she looks] and she or he must be, due to the web. If she isn’t snug or doesn’t prefer it, we don’t even waste her time,” stated Chenelle Delgadillo, who together with sister Chloe, have been Rodrigo’s stylists for the reason that debut of her first single, “Driver’s License,” which was launched in January.
And that calculation is working. “I positively assume she offers that cool pal sort of vibe — she nonetheless goes to smaller thrift retailers and that’s very relatable. Generally you could find one of the best garments so low cost, so it makes me really feel like ‘OK, I may have worn that, too,’” stated 18-year-old Atlanta-based mega fan Sarah Miller, who manages the Instagram account @OliviaRodrigoCloset, which paperwork every thing Rodrigo wears. Miller based the location in late 2019 when Rodrigo was solely recognized for her starring position on the Disney Channel present, “Excessive Faculty Musical: The Musical: The Sequence,” recognized to followers as HSMTMTS.
“Now she is utilizing a variety of designer classic currently and it’s one thing to admire from afar. I believe she’s stored a variety of what I appreciated initially about her fashion, particularly an curiosity in sustainable style, the identical values, however she does it on a distinct scale now,” Miller added. As a cautious observer of Rodrigo’s fashion, Miller says that because the singer’s fame has gotten larger, “she is upping the ante with classic.”
In late June, the singer — who has but to go on tour or attain her followers in any sizable in-person format — launched a digital live performance idea on YouTube referred to as Bitter Promenade, showing in a highschool gymnasium not so totally different than the scenes from her standard Disney tv present.
Wearing an ’80s metallic debutante costume, an oversize blazer and fight boots, the efficiency galvanized her identification as a teen idol for our instances. Rodrigo has aimed for a brand new model of pop-punk from lots of her musical friends — with songs that contact on psychological well being and the on a regular basis nuisances that harangue younger girls throughout the U.S., particularly the toll of social media and rejection. This vulnerability has additionally helped endear her to audiences with out in the end connecting in actual life.
Delgadillo was coy to placate any of Rodrigo’s success on her sense of fashion. “It’s a part of it nevertheless it’s simply [as much] about music as in regards to the style work collectively to create this picture,” she stated of the symbiosis between the 2 parts.
However as we have now seen from the success of Ok-pop in worldwide markets, together with the U.S., style is taken into account to have a vital position at the moment in how music acts discover success. Blue-chip South Korean music labels make deep investments in rigorously wardrobing every of their abilities. Hee Solar Choi, the stylist for girl group Itzy told WWD in 2019: “The teams which can be very trendy are extra standard. Vogue is the primary dimension that the viewers will see visually. It’s the primary mode of communication, so firms are conscious of how vital a gaggle’s picture and style is to their success.”
Rodrigo’s arrival comes within the nascent phases of Hollywood’s acceptance of classic. Whereas the Kardashian and Hadid clans are sporting on-trend, outdated designer garments for off-duty moments, different music acts are working immediately with style homes to put on vital archival items on the purple carpet, like Cardi B in 1995 Mugler Couture on the 2019 Grammy Awards. Harry Kinds typically appears like he’s sporting classic, when it’s in truth vintage-inspired clothes made by Gucci. Billie Eilish notably has a wardrobe of interchangeable black classic T-shirts.
Rodrigo, nonetheless, has a completely impartial lens on classic and thrift because it pertains to excessive style — sporting it for performances, music movies and in her private life — making impactful head-to-toe appears with outdated garments that type the idea for her identification as an artist.
“She wears classic out when she’s doing press or doing editorial shoots and I believe that’s actually fascinating and units her aside. It brings a lot extra consideration to procuring secondhand and classic,” Miller stated.
To date there’s been appearances from classic Betsey Johnson, Roberto Cavalli, Moschino, Chanel, Todd Oldham, Vivienne Westwood, Marc Jacobs and Gianni Versace, amongst others. They’re typically combined in with a smattering of younger, on-the-cusp labels like Mimi Wade, No Gown, Rachel Witus and Ashley Williams — names that you just’d first hear about out of your most figuring out pal.
“It’s actually refreshing as a result of it’s not pressured. It’s pure for Olivia as a result of she has at all times been into thrift and gravitates towards extra classic. We don’t even explicitly discuss [a strategy to use vintage], it’s simply how she desires to decorate. It’s good since you don’t have to fret about anybody else sporting it,” Delgadillo stated.
Whereas Chenelle works carefully with archives and impartial classic shops like Aralda Classic, the place Rodrigo’s White Home Chanel swimsuit was sourced, it’s Chloe who spends all evening on resale websites and apps to supply distinctive items. “I at all times get up to a bunch of emails saying, ‘Your order is being processed,’” Delgadillo stated.
And now with Rodrigo’s new music video for “Brutal,” the primary music on her debut album, “Bitter,” which was launched in Could and has steadily been on the prime of U.S. music charts — the singer affirms this ideology of bringing upcycling into the leisure mainstream. Over the past eight months, her lightning-fast trajectory to pop stardom, with journal covers, multimillion-view social media posts and tv appearances have helped to proliferate the concept of secondhand procuring as an on a regular basis indulgence.
In her latest video, directed by Petra Collins, Rodrigo performs out totally different characters like a newscaster, influencer and pupil wearing garments sourced from Poshmark, eBay and Depop, together with items from early 2000s designer archives.
“We had enjoyable trying again at ‘Lizzie McGuire,’ early Disney TV exhibits, issues we grew up on like Mary-Kate and Ashley [Olsen] and seeing how random the style was then,” Delgadillo stated of the method for “Brutal.”
In lots of circumstances, a pop act with Rodrigo’s fame would have already signed endorsement offers with style and beauty labels. However her ascent was so fast that style has but to catch up. When that point comes, Delgadillo thinks Rodrigo will nonetheless be capable of put her stamp on it, noting: “Yeah, she may need to put on a sure model however that’s additionally cool and enjoyable. We’re at all times, like, ‘You’re a pop star and lots of people don’t get to put on these garments so take pleasure in it for us.’ We’ll at all times throw in some smaller manufacturers and equipment simply to maintain it younger and enjoyable. I believe all of it comes right down to the styling.”
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