Terez Teams Up With NYForever for City’s Recovery – WWD

New York-based energetic and life-style model Terez is partnering with NYForever, a nonprofit group dedicated to championing New York Metropolis and getting New Yorkers engaged in its restoration.

The model’s first unisex capsule consists of soppy sweat units comprised of thick Pima cotton. Every bit is specifically embroidered with a skyscraper icon and is available in six  colorways. A portion of each buy goes towards neighborhood efforts to rebuild throughout all 5 boroughs.

Retail costs are $140 for the crew neck sweatshirt, $145 for the hoodie and $145 for the joggers.

For the marketing campaign, Terez has created a tapestry of voices from everywhere in the metropolis and shares their tales. Every individual identifies as a “hardcore New Yorker” and has taken NYForever’s pledge to stay and make town their lifelong house.

The collaboration will kick off in Madison Sq. Park In New York with a shoppable occasion, full with free custard, on Thursday from 4 to six p.m. The occasion is open to the general public.

The gathering formally launches on Terez.com on Wednesday. It is going to even be offered at Shopbop, Neiman Marcus and Carbon 38.