Ted Lasso is winning Emmy gold, so: WTF actually is Apple TV Plus?

A hand holds a phone with the white Apple TV Plus logo on a black screen

Apple TV Plus launched in late 2019 with simply 9 titles to look at. It has widened its catalog to greater than 5 dozen. 

Sarah Tew/CNET

Ted Lasso is Apple TV Plus‘ breakout sequence, hauling in Emmys for the Apple streaming service’s Sunday. And Apple’s subscription video service goals to compete with the likes of NetflixDisney Plus and HBO Max, however it’s a little bit completely different than many of the companies you recognize. For one, Apple TV Plus would not have its personal devoted app (or channel). Its reveals dwell contained in the Apple TV app. (And the Apple TV app is completely different from the Apple TV streaming machine. Yeah, it is complicated.) 

Nor does  Apple TV Plus have a deep library of licensed reveals and flicks to dive into: The service has authentic programming nearly solely. Its lineup of high-end originals has grown to greater than 5 dozen titles because it launched nearly two years in the past, together with Ted Lasso, Jason Momoa’s dystopian fantasy See, and The Morning Show, its big-budget drama sequence starring A-listers Jennifer Aniston and Reese Witherspoon as anchors on a morning broadcast-news present grappling with Me Too fallout. (Nonetheless, most different subscription streaming companies have hundreds of hours of programming to look at.)

Listed here are the primary issues to know. 

The place do I watch The Morning Present, See, Ted Lasso and every part else?

In contrast to Netflix and different subscription streaming companies, Apple TV Plus would not have its personal devoted app. Apple TV Plus programming resides inside Apple’s TV app, which total serves as a hub to look at programming from different video subscriptions and to hire or purchase motion pictures and reveals a la carte. That may be a little bit complicated, however the TV app has a tab devoted simply to Apple TV Plus originals, so you will discover them in a single place with out different kinds of programming you should pay for individually. 

Apple’s TV app (and, by extension, Apple TV Plus) is on the market on: 

  • Apple gadgets that may stream video together with iPhone, iPad, Apple TV streaming containers, iPod Contact and Macs
  • Roku
  • Amazon Fireplace TV
  • Android TV
  • Google TV
  • Xbox
  • PlayStation
  • Samsung sensible TVs
  • LG sensible TVs
  • Vizio sensible TVs
  • Sony sensible TVs

Apple TV Plus can be obtainable to look at on the net at tv.apple.com.

Nonetheless, if you wish to watch on an Android telephone, or any cellular machine apart from an iPhone or iPad, you will have to look at in an online browser. Apple’s TV app is not obtainable on any cellular gadgets besides those the Apple makes itself.

How a lot does Apple TV Plus value?

Apple TV Plus prices $5 a month, or $50 for an annual subscription. By comparability, Disney Plus is $8 a month, with a library of films and reveals that dwarfs Apples. And Netflix, the world’s largest subscription streaming service, costs its hottest plan at $13 a month within the US; it affords different tiers at $9 and $16 a month.

Apple TV Plus expertise gathers with CEO Tim Prepare dinner within the foyer of the Steve Jobs Theater.

Artwork Streiber/Apple

Apple can be together with Apple TV Plus with its Apple Music student-discount plan, now providing each streaming companies within the $5-a-month deal at no additional value.

Apple TV Plus can be obtainable as a part of a reduction bundle of companies known as Apple One. Apple One ranges in value from $15 to $30 a month for various combos of subscriptions. Apple TV Plus is included in all tiers of Apple One. Relying on the tier, Apple One bundles might also embody Apple Music, Apple Arcade, Apple Information Plus, storage service iCloud and the guided-workout service Apple Fitness Plus. (Disney Plus had provided one thing related by packaging that service with each Hulu and ESPN Plus.) 

Does Apple TV Plus provide a free trial? 

Apple TV Plus affords a seven-day free trial customary for any new subscriber. 

As of July 1, Apple TV Plus affords an prolonged, three-month free trial to individuals who purchase an iPhone, iPad, Apple TV, iPod Contact or Mac. This prolonged free trial applies to each new and refurbished fashions, together with gadgets from the iPhone Improve Program, and it is not restricted to any particular gross sales channel, so it applies to each Apple Retailer purchases and people at resellers. It is obtainable in all international locations the place Apple TV Plus is working. 

Again when Apple TV Plus launched in November 2019, the corporate provided an prolonged, one-year free trial for anybody who purchased a qualifying Apple gadget. Although Apple TV Plus is among the many least expensive subscription streaming companies of its type, the beneficiant promotion compensated for its light-weight library, which had solely 9 whole titles to look at. 

Then as Apple TV Plus slowly labored to widen its catalog of authentic programming, Apple saved extending these yearlong free trials previous their expirations a number of instances. Many subscribers had by no means paid for the service so long as it existed up by July 1. One analyst estimated that 62% of Apple TV Plus accounts have been freeloading with some type of promotion. 

However that modified in July. Apple started charging anybody who had been on a free trial longer than a yr beginning July 1, and any new subscriber who desires to unlock an prolonged free trial with an Apple gadget buy will get solely three months free now, not a whole yr. 

Free trials have been lengthy the trade customary, however they’re changing into extra uncommon. Providers like Netflix, Disney Plus, HBO Max and Peacock have all phased out their customary free trials for brand new members. And Apple’s one-year free interval for gadget homeowners was atypically lengthy. 

When do new episodes and flicks hit Apple TV Plus? 

New episodes and movies change into obtainable to stream on Apple TV Plus at midnight ET on the very begin of the day they’re scheduled to return out. Meaning new titles are literally obtainable at 9 p.m. PT the evening earlier than their revealed launch date. 

So, for instance, the premiere of The Morning Show’s second season turned obtainable to stream at midnight ET Friday, which was 9 p.m. PT Thursday. 

The overwhelming majority of Apple TV Plus titles are launched like this, at midnight Fridays ET / 9 p.m. Thursdays PT, so the most recent episodes of SeeTed Lasso and nearly every part else are first obtainable to stream then too. There are some exceptions — The Problem With John Stewart will premiere at midnight ET on a Thursday (that’s, late Wednesday PT), for instance. 

How do I cancel Apple TV Plus?

The only method so that you can cancel Apple TV Plus, no matter the way you signed up or what machine you are utilizing, is to sign up along with your account’s Apple ID at television.apple.com. Click on or faucet the small round account icon within the higher proper nook and choose Settings. Then scroll all the way down to Subscriptions and, lastly, faucet the hyperlink to Handle. From there, you’ll be able to select to cancel your subscription. 

How do I examine the time left in my free trial?

You possibly can examine the remaining time of your free trial on the identical Settings web page described above, beneath the Subscriptions part. CNET additionally has an article explaining different methods to find the expiration date of your free trial in your iPhone or your Apple TV streaming field. 

What different large reveals and flicks are coming? 

Apple has a gentle drumbeat of latest programming within the pipeline. Typically, most Apple TV Plus sequence launch their episodes one after the other each week: 

  • Sept. 24 — Basis, a sci-fi sequence tailored from Isaac Asimov’s best-selling novels.
  • Sept. 24 — Wolfboy and the Every little thing Manufacturing facility, an animated sequence about an imaginative boy who discovers a realm on the heart of the earth, which can launch all 10 episodes without delay.
  • Sept. 30 — The Downside With Jon Stewart, a current-affairs sequence from the award-winning host that takes deep dives into large points.
  • Oct. 8 — Acapulco, a bilingual comedy sequence starring Eugenio Derbez a few 20-something man (not Derbez) whose dream comes true when he is employed as a cabana boy on the hottest resort in Acapulco.
  • Oct. 8 — Get Rolling With Otis, an animated sequence based mostly on the guide sequence about Otis the Tractor and his associates on Lengthy Hill Dairy Farm.
  • Oct. 15 — The Velvet Underground, a documentary by director Todd Haynes concerning the iconic rock band.
  • Oct. 15 — Pet Place, a live-action household sequence based mostly on a best-selling guide sequence concerning the adventures of dog-loving siblings who foster puppies. 
  • Oct. 22 — Invasion, a sci-fi sequence that follows an alien invasion by completely different views all over the world, which can launch two episodes at its premiere adopted by a single episode weekly.
  • Oct. 29 — Swagger, a drama sequence from Kevin Durant impressed by the NBA famous person’s experiences in youth basketball, exploring the lives of gamers, their households and coaches.
  • Nov. 5 — Finch, a post-apocalyptic movie starring Tom Hanks a few robotics engineer’s quest to create a companion for his beloved canine after he is gone.
  • Nov. 5 — Dickinson (season three), a comedy based mostly loosely on the lifetime of poet Emily Dickinson, with this season going down within the midst of the American Civil Warfare.
  • Nov. 12 — The Shrink Subsequent Door, a restricted sequence starring Paul Rudd, Will Ferrell and Kathryn Hahn a few psychiatrist to the celebs and his longtime affected person, impressed by true occasions. 
  • Dec. 17 — Swan Track, a movie starring Mahershala Ali set within the close to future a few father recognized with a terminal sickness who’s offered with an choice to protect his household from grief.

What different reveals and flicks does it have?

Apple’s shows run the gamut of drama, comedy, documentary — even undefined offers with a single large star connected. It is also spending large to get prime Hollywood names: Oprah WinfreySteven Spielberg and J.J. Abrams and different heavy hitters are on board. Apple additionally struck an unique take care of Alfonso Cuarón for the famed director’s first tv initiatives. 

Since Apple TV Plus resides in Apple’s TV app, you’ll be able to try the choice there earlier than signing up. You can even browse the catalog by third-party companies like Reelgood

Apple’s press web site additionally rounds up all Apple TV Plus original titles, together with some which have been introduced however aren’t launched but. 

Apple planned to give theater runs to a few of its movies earlier than streaming them on Apple TV Plus, however the coronavirus pandemic has stifled these plans in the intervening time. 

How does Apple TV Plus evaluate with Netflix, Disney Plus and different subscription video companies? 

Apple TV Plus is a subscription streaming service to look at the corporate’s authentic sequence and flicks solely. Like Netflix, it would not have advertisements. 

In contrast to Netflix, it would not have a giant library of licensed reveals or motion pictures, nor will it launch full seasons of its reveals unexpectedly in a binge-able bunch (for probably the most half). Most Apple TV Plus sequence premiere a small cluster of episodes, typically three, adopted by one new episode each week. Full seasons of some sequence drop all on the identical time, although. 

Apple TV Plus is on the market in additional than 100 international locations and can be a part of Apple’s family-sharing function, which lets you add as much as 5 members of the family to share a plan. Apple originals can be found in 4K, HDR and Dolby Imaginative and prescient, and most titles additionally provide Dolby Atmos sound, in accordance with this Apple support page.

How do I enroll? 

Apple TV Plus is related to Apple ID, which is identical log-in you’d use for iCloud or downloading apps from its App Retailer. In the event you do not have already got an Apple ID, you’ll be able to create one here

If you have already got Apple’s TV app on an iPhone, iPad or Apple TV, you merely have to open the app and navigate to any of the locations the place Apple is prominently selling its authentic reveals. On newly bought iPhones, for instance, the app already is aware of you have bought a brand new gadget to qualify for the deal. Whether or not you are beginning Apple TV Plus with a yr free or simply the usual one-week trial, the reveals begin enjoying within the app after just a few faucets.

You can even enroll and watch on-line with an online browser on the Apple TV Plus site

What gadgets can stream Apple TV Plus?

Apple’s programming is on the market on all its gadgets with the Apple TV app. 


Reese Witherspoon (left) and Jennifer Aniston revealed the title of their Apple TV Plus sequence, The Morning Present, at an Apple’s occasion. 

Claudia Cruz/CNET

As well as, Apple TV Plus is on the market on some opponents’ gadgets. Apple’s TV app is on the market on Roku and Fireplace TV, two of probably the most broadly used streaming gadgets within the US, and for sensible TVs from Samsung and LG. You possibly can watch it on Sony and Vizio sensible TVs through AirPlay, and the TV app ought to be obtainable for these sensible TVs now. 

Apple widened help for Apple TV Plus to recreation consoles within the fall. In October, Sony stated its Playstation 5 would support Apple TV Plus at launch. A few weeks later, Microsoft stated Apple TV Plus could be supported on the Xbox One, Xbox Series X and Xbox Series S.

Subscribers can even have the ability to watch Apple TV Plus on the net at tv.apple.com.

However the Apple TV app is not obtainable on any cellular gadgets besides iPhones or iPads. Meaning Apple TV Plus subscribers with non-Apple telephones — that means, the large inhabitants of individuals with Android telephones — have to stream to their mobiles through the online, relatively than in an app. 

Apple is a gadget large. Why does it wish to change into Netflix? 

Apple is taking intention at authentic video as a result of it might be a vital enticement for folks to purchase extra iPhones and different gadgets. You possibly can’t overstate the significance of the iPhone to Apple. The telephone, one of the crucial well-liked on the earth, nonetheless accounts for greater than half its gross sales and was essential to Apple’s march to change into the first US company worth $1 trillion

Apple shortly established its bona fides in subscriptions companies with Apple Music. However the content material on Apple Music is basically the identical as each different music service. All of them have tens of hundreds of thousands of songs. Apple Music has been profitable largely due to its presence on the iPhone, already within the pockets of hundreds of thousands of individuals. It hasn’t been practically as profitable working the opposite route, performing as a lure to purchase the most recent Apple gadget.  

Authentic video from big-name stars and creators you’ll be able to’t watch wherever else, nonetheless, might be completely different. 

Apple clearly has a hunch it is going to be.


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