Team Vitality and Kia France announce partnership

Crew Vitality has revealed that they’ve partnered with Kia France. Impressed by esports since 2019, when it started its partnership with the League of Legends European Championship (LEC), Kia continues to be concerned on this exponentially rising business. Attracting thousands and thousands of gamers and spectators all over the world, esports has turn into an unmissable mixture of sport, way of life, and efficiency. Kia is intensifying its hyperlinks with esports and is partnering with Crew Vitality, the primary esports staff in France and residential to a number of the greatest esports gamers. Team Vitality is residence to the world’s finest gamers competing throughout eight titles and is certainly one of solely ten groups competing within the League of Legends European Championship (LEC). With greater than 24 million followers throughout social media, Crew Vitality is probably the most profitable staff in France with an enormous international presence.

Kia France and Crew Vitality are launching a novel pan-European digital marketing campaign to kick off the collaboration. Creation and innovation are the pillars of this marketing campaign, entitled Voyage to Inspiration, which shall be broadcast on the social networks of Kia France and Crew Vitality from 29 July for a interval of three months. For this marketing campaign, Kia France brings an progressive imaginative and prescient of its model orientation, its id, and its merchandise. In flip, Crew Vitality highlights its experience within the discipline of esports and digital know-how.

The marketing campaign will function Crew Vitality athletes and ambassadors in France and EV6, Kia’s new 100% electrical crossover, which affords a variety of as much as 510 km (WLTP mixed cycle) and may be recharged from 10% to 80% in simply 18 minutes, particularly 100 km of vary recovered in lower than 5 minutes!

Progressive digital activations shall be carried out all through the marketing campaign via video content material collectively produced by Kia France and Crew Vitality utilizing the brand new Kia model signature “Motion that evokes”. A co-branded Kia x Vitality product embracing the Kia EV6’s design, efficiency, and know-how options, will seem throughout the marketing campaign.

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