Fans of Team Spirit’s Counter-Strike and Dota 2 teams can show off their pride with official Nike apparel.
Moscow-based e-sports organization Team Spirit and sports apparel company Nike have kicked off a clothing partnership called Morale. The collection includes activewear, a shirt and a custom Nike shoe. This collaboration marks a return to e-sports fashion collaborations, which spiked just before the offline era.
A total of five products are included in the initial release of Team Spirit x Nike, all of which carry a sizable price tag. The hooded sweatshirt costs almost $120. Next to it is a complete pair of branded sports pants and a full set of sunglasses. The t-shirt has the phrase “Time To Unleash Our Spirit” written on the back while the long sleeve option features a flashy dragon graphic. The sneakers with the Team Spirit logo are priced the same as the hoodie.
This partnership follows a series of successful launches for Team Spirit’s CSGO and Dota 2 teams. Spirit dominated the CIS qualifiers for $40,000,000 The International 2021 in October. The tactical shooter division just won $80,000 at the Pinnacle Cup 2 and is positioned for a spot at the upcoming PGL Stockholm Major. . The next Team Spirit CSGO will appear at ESL Pro League Season 14, where 24 teams will battle it out for $750,000.
E-sports fashion collaboration returns in 2021
E-sports and fashion collaborations were an emerging trend right before the online era. Puma marketed their sock-like Active Gaming Shoe as an e-sports tracksuit. British e-sports organization Fnatic made a watch with Gucci in June 2020. Louis Vuitton famously bypassed the e-sports middleman and partnered directly with Riot Games for the World Championship. League of Legends world 2020.
E-sports has always been closely linked with modern fashion. Some grassroots e-sports fashion brands include Jisu.gg and H4X has evolved around the competitive game. A recently formed initiative called Esports Fashion Group plans to host Esports Fashion Week later this year alongside H4X and jersey supplier We Are Nation. Esports and fashion that could regain some momentum while playing offline have returned to the big e-sports.
https://win.gg/news/8791/team-spirit-nike-partner-up-for-esports-fashion-collection | Team Spirit, Nike partner up for esports fashion collection – Dota 2 News