Team Player: Malika Andrews And Reva Labbe Kingsbury

Malika Andrews (L) and ESPN Expertise Social Media Supervisor Reva Labbe Kingsbury (Malika Andrews/ESPN)

Within the newest installment of Entrance Row’sTeam Player” sequence — the place an ESPN commentator selects a behind-the-scenes colleague to highlight – NBA reporter and NBA In the present day host Malika Andrews is highlighting Reva Labbe Kingsbury, social media supervisor.

Throughout her 5 years at ESPN, Labbe Kingsbury has made a long-lasting impression on her colleagues. In her present position, she works with ESPN commentators on their social media handles to maximise their engagement and construct their social manufacturers.

Andrews is one among a number of who has benefited from Labbe Kingsbury’s steerage. Andrews’ Instagram account alone has grown by 116,000 followers since working intently together with her.

Andrews displays on working with Labbe Kingsbury.

What attributes does she possess that make her efficient in her position?
Reva’s velocity, consideration to element, and the kindness and care she brings to each project are outstanding. She is continually obtainable; in the case of breaking information, that’s extremely vital. Whether or not we’re on the NBA Draft, engaged on an NBA In the present day present or breaking information, Reva makes certain there’s a social element to our protection and drives the social viewers to the ESPN platform.

In what method does she enable you do your job to the most effective of your capability?
Reva teaches patiently. Social media is usually one thing that’s misunderstood or misused, and as a substitute of leaving reporters and hosts to navigate that confusion alone, Reva has defined to me step-by-step how our info must be disseminated on social media.

May you describe an instance of her going above and past to get the job achieved?
Final 12 months’s NBA Draft was the primary time that we have been doing a twin broadcast on ABC and ESPN. Reva was off to the facet, listening intently to our conversations and choosing probably the most salient bits and clipping them off for social media.

She made certain that every submit included the right context – one thing that may be difficult to do whereas additionally being speedy. Earlier than the published, Reva had taken the time to sit down with me in order that once I seemed on the posts on my private account. Each video she picked carried out extremely nicely and drove to our broadcast.

Reva Labbe Kingsbury (L) tapes a phase with School GameDay analyst Kirk Herbstreit within the Rose Bowl
(Joe Faraoni/ESPN Pictures)


“I’ve been serving to Malika since 2020, however actually began working together with her intently in February 2021. What I like about working with Malika is that she has actually purchased in on utilizing social media to assist elevate the content material she is creating on TV.

“She is at all times prepared to strive new options or platforms I like to recommend to her. She additionally has a really clear point-of-view on how she needs her social media accounts to look and is a really energetic participant within the creation of her social media content material. I’m excited to see how far more we will accomplish collectively in 2022.” | Crew Participant: Malika Andrews And Reva Labbe Kingsbury


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