Telsha Anderson is feeling lucky.
The founder and proprietor of the ladies’s boutique T.a. in New York’s Meatpacking District not solely managed to outlive opening her brick-and-mortar retailer throughout a pandemic, however now, she’s scored the unique to promote Diesel’s spring 2022 girls’s runway assortment designed by the model’s new inventive director Glenn Martens earlier than it hits Diesel’s cabinets within the spring of 2022.
Anderson, 28, opened her West thirteenth Avenue boutique in July 2020 and stuffed it with round 15 modern and designer manufacturers sourced from around the globe. Though Diesel could also be bigger than a lot of the different manufacturers she carries in T.a., Anderson mentioned she’s a “enormous fan” of Martens and his work at Y/Challenge and when he made the transfer to Diesel final 12 months, she was desperate to see how it might prove.
As soon as she noticed it, she determined so as to add it to her combine. “We haven’t labored with a model at that stage but,” she mentioned. “However we really feel privileged to be one of many few companies to hold it in North America. As a small, Black, female-owned enterprise, there are many alternatives offered to us by giant manufacturers and we’re simply completely happy to have the ability to promote the runway assortment.”
To introduce the road — and T.a. — to the New York trend neighborhood, she is going to host a celebration throughout New York Trend Week at Creator Home. The occasion may even mark the one-year anniversary of the shop’s opening.
“We didn’t have an opportunity to introduce T.a. in particular person exterior of the digital area final 12 months, so this will probably be our first official New York Trend Week occasion.”
The Diesel assortment will hit the T.a. retailer on Sept. 15.
https://wwd.com/fashion-news/fashion-scoops/t-a-boutique-to-launch-martens-womens-collection-for-diesel-1234907412/ | T.a. Boutique to Launch Martens’ Ladies’s Assortment for Diesel – WWD