Sydney Sweeney took inspiration from one of the vital well-known Guess fashions of all time when taking pictures her new marketing campaign for the model.
The actress is the star of Guess Originals’ newest marketing campaign for its Anna Nicole Smith capsule assortment, recreating a number of the late Playboy mannequin’s iconic pictures from her 1992 Guess Denims advertisements photographed by Daniela Federici. Very like the originals, the brand new black-and-white pictures characteristic Sweeney posing on the seashore and in a classic automotive sporting numerous denim jackets and high-waisted shorts, sleeveless button-ups tied into crop tops, and headscarves holding again her voluminous blonde curls.
The Euphoria star informed WWD that her love of Guess all started as a teen when she lastly acknowledged her personal physique sort within the model’s imagery. “Once I was perhaps 13, I used to be with my mother, we have been within the mall,” Sweeney stated. “Ever since a younger age, I’ve all the time had a much bigger chest, and I by no means felt like in any shops I noticed a physique form that represented me. And I keep in mind the primary time I noticed the enormous Guess fashions [ads] within the storefronts, and I used to be like, ‘Mother, I need to go within the retailer.’ And he or she took me in, and I noticed all the women round that had curves and that had boobs, they usually have been celebrated, they usually have been beloved, they usually have been lovely, and I used to be like, ‘Oh, my God, I hope I develop up and I’m a Guess mannequin.” She added, “I already was getting horribly bullied in class as a result of — I imply, I had large boobs after I was little, and nobody else actually did. And so seeing these form of ladies, I used to be like, ‘OK, I’m gonna be OK’…I’m humbled and honored that I get to be that lady for another person, hopefully.”
Sweeney now joins the ranks of stars like Claudia Schiffer, Gigi Hadid, and Smith who’ve all served as faces of the model prior to now. However the 1993 Playmate of the Yr holds particular significance for the actress as a result of, she defined, “I did really feel like she represented my physique sort, and I really like her playfulness and her energetic power that you could possibly really feel via these photographs, and I all the time was like, ‘I hope I can emulate her in that you just don’t should be critical attractive on a regular basis.’ Like, her playfulness introduced out the sexiness along with her, and I really like that.” And with this marketing campaign, she added, “I felt essentially the most me I’ve ever felt in a photograph shoot…I used to be capable of simply deliver out the playfulness and happiness in Anna’s photographs via me.”
The 32-piece Guess Originals x Anna Nicole Smith assortment created in partnership with artist Cali Thornhill Dewitt consists of attire and equipment for each women and men and might be available in shops and on-line starting October 7.
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https://www.vanityfair.com/model/2021/09/sydney-sweeney-anna-nicole-smith-guess-campaign | Sydney Sweeney Pays Homage to Anna Nicole Smith in New Guess Marketing campaign