Sydney Sweeney Is the Face of Guess, in an Homage to Anna Nicole Smith – WWD

Sydney Sweeney is the star of Guess’ latest advert marketing campaign, an ode to the late Anna Nicole Smith.

For the 24-year-old — the rising “Euphoria” and “The White Lotus” actress — being the face of the American label is a dream realized.

“After I was possibly 13, I used to be with my mother, we had been within the mall,” mentioned Sweeney, calling from the set of HBO’s “Euphoria.” “Ever since a younger age, I’ve at all times had an even bigger chest, and I by no means felt like in any shops I noticed a physique form that represented me. And I bear in mind the primary time I noticed the large Guess fashions [ads] within the storefronts, and I used to be like, ‘Mother, I wish to go within the retailer.’ And she or he took me in, and I noticed all the ladies round that had curves and that had boobs, they usually had been celebrated, they usually had been liked, they usually had been stunning, and I used to be like, ‘Oh, my God, I hope I develop up and I’m a Guess mannequin.”

She went on: “I already was getting horribly bullied in class as a result of — I imply, I had large boobs once I was little, and nobody else actually did. And so seeing these form of women, I used to be like, ‘OK, I’m gonna be OK’…I’m humbled and honored that I get to be that lady for another person, hopefully.”

She joins the likes of Claudia Schiffer, Gigi Hadid and Smith, after all, who was shot for Guess Denims in 1992 by Daniela Federici.

“I bear in mind her from the Guess adverts,” mentioned Sweeney (who’s additionally been tapped to pose for Rihanna’s Savage x Fenty). “At any time when I consider Anna Nicole Smith, I consider the long-lasting black-and-white, stunning images of her from Guess.”

In junior excessive, the actress would reduce the journal pages and show them on her bed room wall in her hometown of Spokane, Wash., she mentioned: “I did really feel like she represented my physique sort, and I really like her playfulness and her energetic power that you might really feel by these images, and I at all times was like, ‘I hope I can emulate her in that you just don’t need to be critical attractive on a regular basis.’ Like, her playfulness introduced out the sexiness along with her, and I really like that.”

It’s what she aimed to carry to life herself, whereas capturing her personal marketing campaign, photographed by Kenneth Cappello in Malibu, Calif., with inventive route by Guess’ model partnerships director, Nicolai Marciano.

“I felt probably the most me I’ve ever felt in a photograph shoot,” mentioned Sweeney.

She’s been self-conscious at instances up to now, she added: “I’m not a tall, skinny mannequin. [I’m thinking], ‘Will the photographer like taking my images? Am I doing this proper?’ I attempt to create characters so I really feel extra snug, as a result of I at all times really feel extra snug in my characters’ pores and skin…however I used to be in a position to simply carry out the playfulness and happiness in Anna’s images by me.”

Sydney Sweeney

Sydney Sweeney
Courtesy of Guess

For Marciano, the 26-year-old son of Guess cofounder Paul Marciano, although Smith’s model photos from the ’90s had been captured earlier than his time, Smith is his favourite Guess mannequin, and this new marketing campaign was a cause to “have fun Anna,” he mentioned.

“She’s nonetheless such a related determine in modeling, promoting…She left her imprint on the world,” he mentioned, including that the brand new visuals had been made to honor her legacy, whereas placing a highlight on Sweeney.

“Sydney Sweeney is somebody who we’ve positively been an enormous fan of,” he mentioned.

The model is releasing a 32-piece attire and equipment assortment for men and women as a part of the marketing campaign, Guess Originals x Anna Nicole Smith Assortment, created in partnership with artist Cali Thornhill Dewitt. The road — together with T-shirts, crewnecks, hoodies, bodysuits, pants and denim, in addition to hats, totes, socks and sun shades — is out Oct. 7 in choose Guess retail shops, Guess Originals pop-ups, on-line at and choose items at Priced between $12 to $248, a few of the objects function graphics from a never-before-seen 1993 calendar that includes Smith, in keeping with Guess.

Guess x Anna Nicole Smith

“Did You Miss Me?” is seen written throughout choose objects within the Guess Originals x Anna Nicole Smith assortment.
Courtesy of Guess

Marciano and Dewitt, who’re good mates, beforehand collaborated on a marketing campaign impressed by Smith in 2018. It was a restricted launch, with solely 100 sweatshirts dropped, although it “received a whole lot of traction,” mentioned Marciano.

“Cali and I’ve at all times talked about doing the quantity two model of it and after the response from the primary one, and even simply ongoing — we get so many from a social media standpoint,” he defined. “We get so many feedback, questions, inquiries about Anna Nicole Smith.”

“This second assortment was an opportunity to broaden on the unique concept, which was recognizing Anna Nicole because the icon she is,” supplied Dewitt. “Anna and Guess are inseparable in my eyes, and this assortment is an opportunity to revisit that legendary and timeless pairing.”

Guess Originals x Anna Nicole Smith Collection

Guess Originals x Anna Nicole Smith Assortment
Courtesy of Guess | Sydney Sweeney Is the Face of Guess, in an Homage to Anna Nicole Smith – WWD


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