Switching from PUBG to free-to-play is paying off

PUBG: Battlegrounds has been one of the most successful battle royales since its release in 2017. And while usurping its time as the best battle royale in the world Fourteen days quite fast, PUBG has maintained its success over the years. However, time is eroding the success of all games, and it did earlier this year PUBG switched to free-to-play to compete in the market in new ways. According to Krafton’s latest coverage, PUBGThe free-to-play transition has proven to be a very lucrative choice.


Krafton, the editor of PUBG: Battlegrounds, recently published a financial report for the first half of 2022. The report shows revenue of $729.5 million for the six months, up 2.86% year-on-year, but net income of $338.4 million, an increase of 30.97% compared to the previous year corresponds to -year. Admittedly, well over half of that came from Krafton’s wireless business, which also owns PUBG mobile. However, PUBG: Battlegrounds‘ Free-to-play launch has also led to improved finances.

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According to the report, average revenue per user grew more than 20% quarter-on-quarter after the launch PUBG: Battlegrounds as a free-to-play game. As if that wasn’t impressive enough, Krafton also says that new player accounts have been increasing at a rate of more than 80,000 new users per day. So it’s not just more players doing it PUBG: Battlegrounds Accounts since free-to-play launch, but Krafton is also making more money per user.

What is also pointed out is where PUBG: Battlegrounds attracts its new audience. 94% of PUBGQ2 2022 revenue came from countries outside of South Korea where the game is being developed and published. Of course, these markets include the United States. If the goal was to expand PUBG‘s audience in the major video game markets, Krafton certainly seems to have achieved that.

Some might say that Krafton’s success came with the free-to-play launch of PUBG: Battlegrounds is not surprising. It’s a proven success after all, having been available as a premium game since 2017. However, many PUBG Players believed the game might have been on its way out. The market is saturated and there are always new alternative battle royales to try. However, the free-to-play launch changed many minds. PUBG is still exciting for many players around the world.

Now all Krafton and the developers of PUBG to do is to keep going PUBG: Battlegrounds a game worth revisiting day after day. Expect more battle passes, more content updates, and everything else you would expect from a live service free-to-play game, so there’s still potential PUBG to become the best battle royale in the world again.

PUBG: Battlegrounds is available now on PC, PS4, PS5, Stadia, Xbox One, Xbox Series X/S and Mobile.

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https://gamerant.com/pubgs-free-to-play-switch-good-paying-off-success/ Switching from PUBG to free-to-play is paying off


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