Sustainability Is … Sexy?

Photograph-Illustration: by The Reduce; Photographs: Getty Photos

Paris Hilton has spoken: ‘Recycling is sizzling.” This declaration was apparently impressed by her acquisition of a large-scale portrait of her personal face made totally of cans, which she posted on Instagram:

Hilton is way from the one superstar to share her dedication to sustainability and making it sizzling. For instance, in a Vogue interview earlier this week, Olivia Wilde — the “chief model activist” of skin-care firm True Botanicals — affirmed that “sustainability is attractive.” That is actually the case in True Botanicals’ new marketing campaign, the place we discover Wilde in numerous states of undress — which is definitely a fairly cheap resolution to the wasteful nature of the garment trade: Forego garments altogether! Attractive and sustainable certainly.

In the meantime, Coldplay has introduced that they are going to be embarking on a “sustainable and low-carbon” tour subsequent 12 months. This endeavor will contain planting one tree for each ticket they promote, utilizing vegetable oil in all of the tour autos, and utilizing photo voltaic panels for his or her gear. Most notably, their live shows will function a kinetic dance ground that may collect power from the crowds and in some way funnel it again into the present’s energy supply. Whereas I’m having hassle picturing sufficient motion within the Coldplay crowd to make a lot of a distinction, I look ahead to being confirmed mistaken.

Although I recognize the trouble, realistically, attempting to make an impact on our quickly deteriorating local weather is, sadly, not very attractive, largely as a result of sustainability is often a lie and the issues that do make a distinction — primarily, consuming much less — are, whereas vital, not really very glamorous. Perhaps an Olivia Wilde–endorsed serum will assist soothe my existential dread?