Susanne Bartsch Gets Ready for the Annual Toy Drive – WWD

After having to put her annual toy drive on ice last year due to concerns about COVID-19, the “Queen of the Night” is getting back in the holiday spirit with an event that brings together fashion designers. scheduled for December 10.

Regulatory bodies such as Marc Jacobs, Patricia Field and artist Cindy Sherman are expected to show their support at “Bartschland’s New York, New York! Holiday Show x Toy Drive” at Sony Hall.

There will also be critically acclaimed newcomers like Christian Cowan, Teddy Quinlivan and TikTok-er Tefi. Amanda Lepore will be among a host of boosters at the event, which is expected to draw several hundred people.

Donated dolls, games and other toys will be given to children in need at local hospitals and social service agencies. Bartsch said she’ll be quick with the distribution. As many designers and retailers know all too well, on-time deliveries are a top concern during the holiday season, but Bartsch took care of the logistics of delivering donated toys to hospitals during the holidays. area, thanks to United Hispanics Construction workers, the Bronx-based nonprofit that will be donating trucks and other vehicles to get the toys to different locations on time. “I wanted to cut through the red tape and get these toys where they needed to go,” says Bartsch.

With a goal of 5,000 toys, guests are allowed to bring more than one. Bartsch, who will be the headliner, also has a “you give a toy, we give a show” plan for attendees. There will be a few holiday breaks and toys on display, but her off-Broadway performance remains the same with a party atmosphere and crowd participation more essential than ever. time out.

Noting how toys are a great medium to incorporate into fashion, Bartsch says dolls can be turned into handbags. She has a “cool” teddy bear jacket that Jeremy Scott made in partnership with Adidas. “Anything that inspires you, whether it’s a stuffed toy or another toy, go ahead and incorporate it into your business, whether it’s fashion or anything,” she said. Which business area?

But with the annual toy shopping season approaching, her focus is on designers (and others) who care about “helping underprivileged children and people,” says Bartsch.

With the holidays in full swing, there are other toy stories to be discovered in New York City. For the first time, FAO Schwartz is offering exclusive tours for VIPs Monday, Wednesday and Saturday mornings through January 8. “A resident toy soldier” will point to a few. history of the oldest toy store in America and will give members of the tour a minute or two to dance on the store’s oversized piano and shop at discounted prices before opening for general public.

Exclusive tickets can be purchased through Viator and a portion of the proceeds will benefit candlelighters, helping children with cancer and their families. Susanne Bartsch Gets Ready for the Annual Toy Drive – WWD


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