The majority of corporate executives believe it is important for them to speak out about ‘wake-up’ social issues, but they make up a much higher percentage than Americans share the same sentiment. there.
A new survey has found that CEOs are “out of step” with the public in speaking out about social issues.
After polling executives and voters, The Brunswick group found a significant gap between the two groups:
Only a minority of voters (36%) unequivocally agree that companies should speak out on social issues, compared with 63% of corporate executives.
Corporate executives have a very high sense of how effective the company’s communication is on social issues compared to voters. While nearly 3 in 4 business executives (74%) said communication on the topic was effective, only 39% of voters could say the same.
This shows how corporate executives overestimate the effectiveness of companies choosing to communicate on these issues. In short, distance arises when what you say and what you do do not match.
Although respondents to The Brunswick Group’s poll were not surprised that “Trump voters are less open to companies speaking out about social issues than Biden voters,” they note that “Even Biden voters think corporate executives need to think less.”
In recent weeks, Florida GOP Governor Ron DeSantis noted an increase in sobriety among corporate executives at an annual meeting of the Florida Chamber of Commerce. He told the assembled CEOs that he would take action against employers who use corporate “power” to relay ideology.
“If you are using your power as a corporation, and you are using that to try to promote any ideology, I think that is very dangerous for this country and I will not only sit still,” DeSantis said. “Would you rather be a political actor or more of a business actor?”
“Never think that crowdsourcing will save your bacon,” warns DeSantis. “That will keep them coming back for more.”
“You know, if you do that, you’ll also come by some people on the other side, like me, who will say well, wait a minute, if you’re going to criticize what we’re doing. may criticize some of the things you’re doing,” he added.
“I could look under the hood and dislike certain things… I had a podium. I have a camera that will track me around. Maybe I’ll talk about that a bit. And so I think it’s something very damaging.”
Super Bowl-winning quarterback Aaron Rodgers recently told a sports show this week that he’s not talking about “waking up a cancellation culture” in pushing back against critics who hit him for a trash talk incident that went viral on Sunday.
During the win over the Chicago Bears earlier in the season, the future Green Bay celebrity was caught pointing a club at a fan after he ran in a six-foot touchdown.
“All my kingly life, I own you,” he shouted. “I still own you. I still own you.”
He then joined the Pat McAfee Show to discuss cultural shifts to the left in many areas.
“There is a PC wake-up culture that exists,” QB told Pat McAfee. “And there’s also the Culture of Cancellation, and it’s based on people’s feelings about being able to be individuals. [misery] or disgust with situations or their own life or just the enjoyment of keeping others under their thumb. “
He went on to say that there is no victory in the cancel culture war.
“When you get into this culture, you immerse yourself in it and immerse yourself in it a lot,” he said. “For me, when I took time off on vacation to work on myself and improve my mental state, and to put myself in the right frame of mind, I was selfish. Or unresponsive, selfish and entitled. When I turned around and said what I said… the same feelings were shared. ”
“Pick a theme, from family to my leadership style. … They run after these stories, and when I answer it… I am a sensitive person,” Rodgers further explained.
The Green Bay legend has certainly pointed out that he’s not part of the “PC wake-up culture” and that he refuses to “play the game”.
https://smartzune.com/survey-finds-that-corporate-ceos-have-a-lot-more-drive-to-push-woke-messaging-than-the-general-public-wants-poll-finds-ceos-are-vastly-out-of-step-with-americans-on-issues/ Survey finds corporate CEOs are more motivated by ‘wake up’ texting than the public wants: Poll finds CEOs barely making much headway with people America on issues