Supreme And Tiffany’s Collaboration Explained

In a shocking instance of seemingly reverse corporations collaborating, luxurious jewellery model Tiffany & Co. is teaming up with streetwear firm Supreme on a number of items for the 2021 Fall/Winter season.

Tiffany and Co. just lately launched a teaser video that includes skateboarder Sean Pablo sporting the long-lasting firm’s signature coronary heart necklace however with a Supreme field brand. Test it out beneath.

Extra particulars got here later in a subsequent post.

“Tiffany & Co. has labored with Supreme on a brand new assortment for Fall 2021. Impressed by items initially launched within the Nineteen Sixties, the Return to Tiffany assortment encompasses a Coronary heart Tag Pendant, Oval Tag Pearl Necklace, Star Bracelet, Coronary heart Tag Stud Earrings, Coronary heart Knife Key Ring, Oval Tag Keyring, and T-Shirt.

All items function Sterling Silver. The Oval Tag Pearl Necklace options freshwater cultured pearls. Accessible November twelfth. Accessible in Japan November thirteenth,” the publish stated.

So why did the 2 corporations resolve to collaborate? The reality is Tiffany and Co. has been eyeing a younger marketplace for some time now.

The corporate’s been in enterprise for over 180 years, so any change would make waves. Earlier this yr, the corporate ran an advert marketing campaign in New York that stated the jewellery line was “Not your Mom’s Tiffany.”

It additionally helmed a viral marketing campaign that includes model ambassadors Jay-Z and Beyoncé and a Jean-Michel Basquiat portray.

Nonetheless, the corporate’s new give attention to superstar and youthful hype can largely be blamed on model govt vp Alexandre Arnault. Arnault was beforehand the CEO of bags model Rimowa, the place he guided collaborations with Dior, Moncler, and streetwear manufacturers Off-White and Supreme.

Items of bags emblazoned with the Supreme brand grew to become standing symbols and offered out in seconds once they went on sale. Tiffany’s is clearly hoping for one thing just like occur with its personal Supreme collaboration. | Supreme And Tiffany’s Collaboration Defined


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