Superdry Sues Asos for Alleged Copying – WWD

LONDON — Superdry has sued Asos within the Excessive Courtroom for allegedly copying its “Osaka” branding on sweatshirts and T-shirts.

Based on court docket paperwork despatched to WWD, Superdry specified 5 merchandise on bearing the “Osaka” trademark. This contains two T-shirts from New Look, one shirt from Topman and one merchandise designed by Asos.

One oversize T-shirt from New Look featured the phrase Osaka in the identical font as Superdry’s merchandise, in addition to the identical use of the contraction “JPN” and the identical use of Japanese characters.

Superdry claims it wrote to Asos in July to complain, asking the net retailer to take away the objects from its web site. The lawsuit states that Asos mentioned in reply that it will take away the Osaka branded objects however continued to promote them and added additional Osaka-branded merchandise.

Since Asos sells Superdry clothes, the submitting states that “it’s inconceivable that Asos was not conscious of the Osaka model on the time it commenced the sale of the products. It’s clear that the product is designed to breed the look of Superdry’s items similar to to mislead the typical shopper.”

The U.Okay. label, identified for its use of Japanese tradition and styling, developed the Osaka model in 2003. Osaka, a port metropolis, is a serious business middle of Japan. The trademark covers sweatshirts, hoodies and T-shirts, and achieved registration in 2018.

Based on Superdry’s declare, the road has been a “appreciable success.” Since 2015, greater than 291,000 objects of clothes bearing the Osaka branding had been offered by Superdry within the U.Okay., reaching over 5.1 million kilos in gross sales.

Superdry is searching for an injunction to cease Asos infringing its trademark in future. It’s also searching for an inquiry as to damages.

Julian Dunkerton, Superdry’s founder, instructed WWD: “We’re actually happy with the distinctive design and prime quality of Superdry merchandise, which even have a few of the finest sustainability credentials within the business. To safeguard customers and shield our model, we’ll all the time take strong motion towards those that produce copycat and counterfeit items, which is especially vital as our plan to reset and reenergize the model gathers tempo. The Osaka model is a crucial a part of Superdry’s heritage.”

Superdry’s declare towards Asos comes after a latest profitable injunction towards Bolf, a Polish retailer, who have been discovered to be infringing greater than 100 Superdry merchandise, emblems and designs.

The corporate added that it has been seeing a “important enhance” in counterfeit merchandise on on-line platforms.

Asos declined to remark. | Superdry Sues Asos for Alleged Copying – WWD


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