Sunnei Expands ‘Objects’ Lifestyle Range With Different Rituals in Mind – WWD

OTHER OBJECTS: Striped lifestyle belong to Milanbrand based Sunnei in expansion.

The label released the second drop in the “Object” scope – was first introduced last year – and marked the launch with a two-day private event held at Palazzina Sunnemy headquarters, coinciding with the end of Milan Men’s Fashion Week.

In their quest to find objects that might reflect everyday rituals, the founders Loris Messina and Simone Rizzo introduced the “Almost Swiss” exercise ball, which comes with an all-over logo-wrapped denim, as well as an ironic doormat featuring the dirty sole imprint of the brand’s Dreamy sneaker on its rough surface.

New items also include a range of sexual pleasure objects crafted from Murano glass that can double as table top decorations – in case a conversation-igniting topic is needed. in boring meetings at home.

New Sunnei object on display at Palazzina Sunnei.

New Sunnei object on display at Palazzina Sunnei.
With permission from Sunnei

More predictable household items include dish sets, which are added to existing Murano glasses with a colorful striped pattern. New sets include clay bowls and dining plates hand-painted by local artisans.

The bedding series is enriched with a cozy wool blanket, while the founders’ relationship with music is restored with a second vinyl record, this time featuring the show’s digital soundtrack. the brand’s fall 2021 digital album, along with three other bonus tracks.

Also, for this sale, the brand has teamed up with American contemporary design company Matter Made to release a Champ stool design in Sunnei’s custom palette.

With prices ranging from 40 euros to 1,200 euros, the Objects line is available exclusively on Sunnei’s website and on its flagship in Via Vela, Milan, where the brand’s offices were once.

To allow all customers to visualize these products in their home before making a purchase, an AR tool is available on the e-commerce site.

Manure Champ was developed with Matter Made.

Manure Champ was developed with Matter Made.
With permission from Sunnei

When it first launched, Sunnei Objects marked a further step in the company’s expansion, which accelerated after Vanguards Group acquired a majority stake in September 2020. The fund, which has a name Investment items include Nanushka, Aeron and fashion commerce software solutions Skala, invested €6 million in Sunnei. Sunnei Expands ‘Objects’ Lifestyle Range With Different Rituals in Mind – WWD


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