Success of Multihyphenate – WWD
What a life Virgil Abloh lived.
The Illinois-born, Ghanaian-American man left an indelible mark on the fashion industry, popular culture and the art world before passing away from a heart tumor on November 28.
From heavily collaborating with Kanye West in the late 2000s to creating New York City’s SoHo street style with projects Pyrex Vision and Been Trill; established Off-White; countless collaborations; make the global nightlife scene stand out with a variety of DJ sets; Art gallery; literature, and the takeover of menswear by Louis Vuitton, it is difficult to summarize Abloh’s breadth of work into a few highlights. Popularizing the title of “multihyphenate,” condensing his work would adversely affect his influence on the presentation of music, fashion, and design. But what is evident is that the quotation marks – his signature – will forever be remembered as his mark on the world.
Born in Rockford, Ill., Abloh graduated with a Bachelor of Science in civil engineering from the University of Wisconsin-Madison and received a Master of Architecture from the Illinois Institute of Technology. Although he is a trained architect, his career has deeper roots in the skating scene, music, streetwear, and blogging.
Abloh told GQ he’s been DJing since he was 17, touting skate brands like Alien Workshop, Santa Cruz and Droors as his favorites, and getting his first glimpse of the union. convergence of skates and streetwear through New York City’s streetwear brand Alife. While in college, he worked on clothing with Chicago music producer Jay Boogie and Custom Kings, and contributed to the Chicago blog The Brilliance.
He met Kanye West’s music director John Monopoly and his cousin Don C, both of whom were looking for designers to work with West in the future. Abloh said during the 2020 NBA All-Star Weekend in Chicago that he skipped his final thesis presentation at university to meet West at an autograph session. In 2007, West hired Abloh and together they worked on West’s first fashion project, Pastelle.
From there, he interned at Fendi with West in 2009, a trip immortalized by Tommy Ton’s street style photograph of Abloh with West, Don C, Taz Arnold, Fonzworth Bentley and Chris Julian. He was officially appointed West’s creative director.
Also in 2009, he opened the RSVP Gallery in Chicago with Marc Moran and Don C in Wicker Park, offering luxury and contemporary streetwear and fashion labels such as Chanel, Comme des Garçons and Bape ; showcases artwork by Takashi Murakami and Kaws, who designed the covers for West’s albums “Graduation” and “808s and Heartbreak,” and hosts events featuring nearby rappers close to the group, including Pharrell Williams and NERD, Kid Cudi and Lupe Fiasco, among others.
The RSVP gallery was a pivotal moment when Abloh first stepped into the limelight, but a true embodiment of his vision began with West and Jay’s “Watch the Throne” tour. -Z in 2011, where he designed the stage together with the artist. Es Devlin. West’s team captured behind-the-scenes moments from the tour, and an episode titled “The Band” was devoted to Abloh and the musical men of the tour, including Mike Dean, who he shared about breaking hundreds of light bulbs during practice due to the bass.
While West is the face of haute couture, hip-hop and art, Abloh is the master craftsman, turning big ideas and visions into reality – like the mountain stage for touring.” Yeezus” of West in 2013 – and manage it superbly, most notably in New York City, through his Been Trill DJ collective with designers Heron Preston, Matthew Williams, Justin Saunders of West. JJJJound and soccer player Florencia Galarza.
In 2012, he launched Pyrex Vision, a streetwear brand made in part from deceased Ralph Lauren products and apparel that served as the impetus for a street fashion takeover. Brands like Supreme and Stüssy have showcased classic skate and streetwear in New York City, but Pyrex’s second project, Hood by Air and Abloh, Been Trill, has proposed streetwear High end pairs well with a Givenchy t-shirt from the era of Riccardo Tisci.
After Pyrex, Abloh takes the next step in fashion with Off-White. He launched the brand in 2013 and established his signature markings, such as zip ties, quotes, slanting stripes, and bumpers, which will endure across the brand’s collaborations. One Pyrex shirt, hoodie or shorts at one point were highly sought after items for their mystery and exclusivity, and Off-White has been around since that project stopped. Soon the streets were filled with denim shirts and leather jackets with oblique stripes and the word “White” on the shoulders.
Off-White was a finalist for the 2015 LVMH Awards, alongside Arthur Arbesser; Sébastien Meyer and Arnaud Vaillant of Coperni; Faustine Steinmetz; Craig Green; Demna Gvasalia, of Vetements at the time; and the winners were Marta Marques and Paulo Almeida of Marques’ Almeida and Simon Porte Jacquemus respectively.
Although the brand did not receive an award that went to Marques’ Almeida or a special prize won by Jacquemus, Off-White has scored numerous collaborations with Levi’s on the company’s Made & Crafted line; with Nike for the first time in their “The Ten” series which includes reinterpretations of the sportswear brand’s 10 sneakers, and with Ikea on the interior for a collection called Markerad that showcases products like bags, watches, and rugs with words like “Sculpture,” “Temporary,” and “Stay.”
Other collaborations include Jimmy Choo, Moncler, Tsum, Byredo, Babylon LA, Ginori, Vilebrequin, Champion, Timberland, Dr. Martens and Umbro, among others. Rimowa President Alexandre Arnault confirmed that Abloh wanted to work with the company he previously owned and contacted again after LVMH acquired the company.
He partnered with retailer Ssense on sportswear; Sunglass Hut in sunglasses collection; a capsule dedicated to the Browns, and Le Bon Marché on a cafe. In addition to fashion, he also works with Evian on water bottles bearing his name for the company’s Soma collection; with Mercedes-Benz on the Geländewagen Project for the G-Class automobile, and with artist Takashi Murakami on the artwork.
Murakami will also reserve space in Tokyo’s art gallery, Kaikai Kiki, for Abloh to present his work. The two have collaborated on many works and held a series of exhibitions together in 2018 at Gagosian Galleries in the US and Europe.
In 2018, he was part of an appointment to hear ‘around the world. Louis Vuitton has appointed men’s art director Abloh, making the multiracial the first black American to hold the post at LVMH. His first show also marked a new direction for the fashion house as it delved deeper into skate and street culture, starting with their collaboration with Supreme. During his tenure, Louis Vuitton introduced a “creative conversation” with Nigo called the LV2, as well as the manufacturer’s first skate shoe and signed its first skater. surname, Lucien Clarke.
In 2019, he held his first solo exhibition, “Virgil Abloh: Figures of Speech,” at the Museum of Contemporary Art chronicles his 20 years of design, inspiration, and collaboration. The exhibition will go separate from the Louis Vuitton traveling men’s pop-up stores that made their first U.S. visit in Chicago.
During the time he founded Off-White and joined Louis Vuitton, he continued to be active in the music industry. He was nominated for a Grammy Award for album packaging for “Watch the Throne,” and he continues to package albums for West and rappers under West’s GOOD Music label, including Pusha T (Abloh directs mornings). created for Pusha T’s 2013 album “My Name Is My Name”), Kid Cudi, Big Sean and 2 Chainz.
In addition to GOOD, he has designed covers for A$AP Rocky, Lil Uzi Vert, Westside Gunn and the late rapper Pop Smoke, whom he has invited to Louis Vuitton and Off-White shows, and at the same time. also shot a music video for the song “Shake the Room” with rapper Migos Quavo after the Louis Vuitton show.
Abloh also announced a nightlife residency at Wynn Las Vegas in the same year, but decided to take a break in September 2019. “I was just feeling tired, so I went to the doctor,” he told Vogue. “In the end everything was fine, but the doctor told me ‘This speed at which you’ve been pushing your body – flying all this distance, doing all these different projects – is not good for my health. your well.’
Abloh’s return to the public eye began with the Fall 2020 Off-White show Tornado Warning, which opened with a performance by dancer Cartier Williams in an “I Support Young Black Businesses” t-shirt.
In July 2020, he launched a shirt and hoodie to launch a quarterly fundraising project with proceeds going to support Chicago CRED, an organization founded to reduce gun violence that he has worked with. cooperation since 2017.
That same month, he raffled off-White x Air Jordan IV “Sail” sneakers at a Chicago Notre store with Aleta Clarke to raise $187,000 for her nonprofit HugsNoSlugs which aims to aimed at eradicating gun violence and poverty.
Abloh has raised $1 million with Off-White, Louis Vuitton, Farfetch, Evian and New Guards Group for his “Postmodern” Scholarship Fund created to provide scholarships to black students in strives to promote equality and inclusion in the fashion industry.
Abloh has launched a series called Free Game, a section on his website where he discusses how to start a brand and joins the Fashion Scholarship Fund board in 2020 to help help cooperation organization with HBCU. “My heart and vision is for the kid who may not be going to college,” he said in October 2020. “I’m looking at a 14-year-old boy from a city that cares about fashion and want to be creative. ”
He told WWD of the appointment announcement: “Everybody is like, ‘How can the fashion industry respond to the Civil Rights Movement now and the global pandemic?’ And it often involves very real things. My show in January started with an ‘I Support Young Black Businesses’ shirt and that was my main message, but it’s not like the fashion media have adopted it. But post-George Floyd, there was a wake-up call and messages from my teammates like Kerby Jean-Raymond, Grace Wales Bonner, Martine Rose, Shayne Oliver, Telfar Clemens, No Sesso, the list could go on and on. Great designers without the same media or background as other designers. I’m incredibly fortunate and privileged to be able to do what I do on the stage that I do, but that doesn’t come if my work exists in this particular situation, which you can see. “
Shortly before Abloh’s death, LVMH acquired a 60% stake in Off-White and gave him a larger role at the company to take charge of their wine, spirits and hospitality portfolios. .
One of his last appearances was in November at the Fashion Trust Arabia Prize 2021 at the National Museum of Qatar, where he presented the entrepreneur of the year award to Amina Muaddi.
Abloh has accumulated a number of citations over the years and once said that “Fashion is one of the most wonderful means of combining music, art, architecture, design, typography – it is a canvas big enough or a sandbox big enough, to touch all the different things that I love. “
He has proven this to be true time and time again. What a life he lived.
With contributions from Jenna Greene and Luis Campuzano.
https://wwd.com/fashion-news/designer-luxury/virgil-abloh-successes-1235006314/ Success of Multihyphenate – WWD