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Streetwear Destination Buttafly Opens in Mount Vernon – WWD

Mount Vernon, N.Y., has a brand new streetwear vacation spot — Buttafly, a 2,500-square-foot retailer at 148 South Fourth Avenue that homes manufacturers like Puma, Chinatown Market, Pleasures, Paper Planes, Malin + Goetz and extra.

Based in 2020 by trade veterans Trevor Delmore and Jude Sainjour, Buttafly carries an in depth assortment of streetwear and way of life objects starting from vogue and skincare to equipment and books. The shop sports activities a monochrome inside with white marble flooring and customized show items, and has a again space that can be used for occasions.

The duo first mentioned the concept in 2019 and went to work on the shop throughout lockdowns because of the pandemic as a way to open the area this yr. Delmore mentioned they landed on the title “Buttafly” evaluating the metamorphosis a caterpillar experiences to our expertise staying residence because of COVID-19 and the way we are going to emerge higher than earlier than, like a caterpillar breaking out of a cocoon and turning into a butterfly. Sainjour in contrast the metamorphosis to the procuring expertise, saying prospects stroll out of the shop with new objects and a greater model than once they walked in.

Delmore, who labored with manufacturers like FUBU within the ’90s, in addition to Phat Farm, G-Star, Levi’s, Steve Madden and Pony, amongst others, mentioned Buttafly was a sought-after enterprise for the world and that Mount Vernon has been searching for retailers of this caliber which are usually reserved for Decrease Manhattan and components of Brooklyn.

Buttafly

Inside Buttafly, the brand new Mount Vernon streetwear vacation spot. 
Courtesy Photograph

Delmore spoke of Mount Vernon’s wealthy historical past, most notably its connection to hip-hop being the birthplace and/or hometown for skills like Pete Rock, the late Heavy D and DMX, and Sean “Diddy” Combs.

“Mount Vernon has such a wealthy historical past in hip-hop,” added Sainjour. “The “Cash Earnin’ Mount Vernon popularity. Opening there permits us to offer a hub and be greater than only a store.”

The duo goals for Buttafly to pay homage to Mount Vernon’s musical historical past and its contribution to the tradition that helped beginning streetwear, but in addition for the shop to contribute to the neighborhood. Sainjour mentioned they’re planning a block social gathering to finish the summer time and back-to-school backpack giveaway.

Sainjour, who helped develop the Filling Items footwear enterprise and served as head purchaser at Additional Butter, additionally sees Buttafly as a begin for Black and Brown communities to reclaim possession in streetwear. “Black and brown communities are the largest driver on this market, however personal a small share,” he mentioned. “It’s the primary motive why I made a decision to do it. Now we have to take it by the horns.”

https://wwd.com/menswear-news/mens-fashion/streetwear-destination-buttafly-opens-in-mount-vernon-1234897511/ | Streetwear Vacation spot Buttafly Opens in Mount Vernon – WWD

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