StreamElements unveils Mercury, the new dynamic engine for on-demand content creators

StreamElements is expanding its offerings with new tools that allow content creators to add live interactive functionality to their videos on platforms like YouTube.

Mercury is a new suite of streaming and content providers that enables creators to turn their previously static video-on-demand content into a more dynamic experience. This will be done by enabling real-time goal setting, on-screen thank you notes, and even dynamic thumbnails.

While StreamElements is well known for working on interactive and monetization tools for live and VOD content creators, this will be the first major step the platform has taken to create specialized tools. especially for creators who may not be producing live content at all.

“With Mercury, we have leveraged our deep experience in the live streaming space to leverage the joy that fans combine with live content to make pre-produced videos more engaging, “Mercury product manager Sergey Bukhman said. “By providing dynamic descriptions and thumbnails, thank you overlays, and polls, instant gratification translates into more audience engagement, retention, and growth. Illustrating the appeal, creators who used Mercury saw an average of 60% increase in engagement. This is a significant boost that validates our free tools as a compelling new class for on-demand video production. ”

The most powerful feature at launch will be Dynamic Description, which offers several options that can be added to any creator’s video with a single click.

In those descriptions, users can choose to highlight supporters and automatically thank them, whether it’s subscribers, newest members, Patreon supporters, etc. Real-time polls can also be set up, providing the creator community with live updates on results or merchandise sales, all while driving more engagement.

Dynamic thumbnails will allow creators to add new elements to their video’s most prominent visuals, including live data updates.

On-screen speech will allow users to thank their supporters in real time through their videos in lieu of motion graphics. For example, instead of needing to manually put a scrolling wall of names in your videos, you can simply enable this dynamic feature that will highlight subscribers, members, supporters Patreon etc with live updates.

All of these features will be freely available to creators as StreamElements looks to expand further into VOD creations through YouTube and the team. 2 billion monthly users.

“YouTube is the largest platform in the world for consuming video-on-demand content with billions of monthly users,” said StreamElements CBO Jason Krebs. “It’s a great platform with a huge reach, so adding our free interactive toolkit will give creators even more opportunities to connect with their communities. . The creative economy is on the rise and we are here to support it.”

StreamElements plans to continuously update Mercury with more features, including widgets, analytics, banners, and additional monetization options, with the goal of breaking down the barrier between engagement for live content forward and VOD.

You can learn more about StreamElements and Mercury on the official site StreamElements website.