State Of Colorado Pays Social Media Influencers Ashley Cummins, Abena Antwiwaa & Others As They Try To Change Unvaccinated People’s Minds

DENVER (CBS4)– Ashley Cummins helps outline web stylish. As a vlogger and in her postings on social media, she is a way of life and style vlogger.

Normally, she’s sharing details about bargains, way of life data and wholesome residing concepts. Now she’s dealing with extra severe materials, sharing info on COVID vaccinations.

“It’s positively one thing that was a giant choice for me to make if I wished to decide to this chance.”

Ashley Cummins (credit score: CBS)

Utilizing her place as a social media influencer, together with her Instagram account @ashleymarieblog_ creates a special outlet for info.

“If it’s coming from me, somebody that individuals know as like a enjoyable upbeat individual, hopefully, they’ll be extra keen to get the vaccine.”

Ashley is certainly one of 127 folks employed by The Thought Advertising and marketing, an organization contracted by the state as a part of a multi-million greenback marketing campaign.

The Colorado Division of Public Well being and Atmosphere mentioned in an announcement, “The Energy the Comeback Marketing campaign contains paid media together with TV, radio, digital, print and out of dwelling promoting, social media; analysis; misinformation monitoring; outreach; influencers, artistic manufacturing, and company charges.”

Ashley says she’s incomes about $200 a posting and does about three a month.

(credit score: CBS)

“I had an excellent expertise with getting the vaccine and I’m pleased to share that with everybody. I don’t know for positive if anybody has modified their opinions of it however I’m hoping that I’ve unfold a bit bit extra constructive exercise surrounding it.”

Patricia Lepiani is President of The Thought Advertising and marketing, which had already been engaged in pushing out info final 12 months on COVID prevention.

“We discovered it was efficient final 12 months after which, this 12 months we mentioned, ‘OK, we would like this and extra as a result of we have to attain out extra folks.’”

Nevertheless it’s been admittedly harder.

“Getting vaccinated was a more durable process than sporting masks and conserving distance.”

Influencers might have a special roll to fill in sharing info on vaccination.

“We’ve completed some analysis and one of many issues we’ve discovered is lots of people which have extra hesitancy to get vaccinated are these that don’t watch information. These which are, quite a lot of their sources of knowledge comes from social media,” mentioned Lepiani.

(credit score: Tri-County Well being)

Social media presents the flexibility, says Lepiani, of two-way communication.

“We’ve some influencers which have had lengthy conversations with a number of the folks that have reached out to them by means of their social media.”

Many instances they may contract folks influential specifically communities. With COVID-19 vaccinations nonetheless missing in communities of coloration, social media might have distinctive attain.

Abena Antwiwaa who has greater than 11,000 followers on Instagram account @stylebyabena wrote about her choice to get vaccinated.

“All of us thrive when the group thrives, which is why I made a decision to go forward and get vaccinated. I completely assume individuals are influenced by that,” she wrote in reply. “I’ve created a group for myself and it’s due to the belief I share with my viewers. For most individuals, it was a no brainer, however there was a handful that have been additionally hesitant and by having an open dialogue I used to be capable of present the proper info.”

“Individuals join higher with what known as native micro-influencers. Those that perceive my points my issues and usually these are actually the influencers big influencers in social media,” mentioned Lepiani.

RELATED: Small Town Cop With Huge Following: Social Media Influencer Sgt. Carlos Cornejo Helps Colorado Effort To Improve COVID Vaccination Rate | State Of Colorado Pays Social Media Influencers Ashley Cummins, Abena Antwiwaa & Others As They Attempt To Change Unvaccinated Individuals’s Minds


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