Starbucks Is 50 and Emboldening Its Rivals More Than Ever

Extra not too long ago, a so-called third wave of coffeehouses has grown up, emphasizing connoisseurship. “It’s a subculture specializing in artisanship and experience, sensual expertise, face-to-face communication, and ‘group’ in one in every of its most conventional senses, however can be technologically pushed (particularly with the eye and status accorded sure types of apparatus) and makes intensive use of the Web as a venue for dialogue, social planning, product opinions, and so forth,” writes sociologist John Manzo.