Squid Game may become Netflix’s most watched show yet, co-CEO says

Netflix’s darkish Korean survival sequence Squid Game has “an excellent probability” of changing into Netflix’s hottest present but, co-CEO Ted Sarandos mentioned Monday. 

Squid Game was “No. 1 on the earth, like in all places on the earth,” Sarandos, who can also be the top of content material at Netflix, mentioned Monday on the Code convention in Los Angeles. “Squid Game will certainly be our greatest non-English language present on the earth, for certain.”

He added that there is “an excellent probability it will be our greatest present ever.” 

Sarandos did not specify the metric used to gauge Squid Game‘s recognition. Historically, Netflix ranks the recognition of its originals by counting how many individuals watch a title for at the least two minutes within the first 28 days of launch. 

If Sarandos is utilizing this customary metric, Squid Sport can be overtaking Bridgerton — a racy Regency-era drama launched late in 2020 — as Netflix’s hottest sequence. It might additionally overtake Lupin, a French heist sequence that’s Netflix’s most-watched non-English language sequence but, and No. 2 most-watched sequence typically after Bridgerton. 

Additionally Monday, Netflix launched top-10 rankings of its original shows and movies, that are calculated after a title has been launched for 28 days. Squid Sport was launched Sept. 17, giving it solely about 11 days of viewership by the point Sarandos spoke. 

For years, Netflix was notoriously tight-lipped about viewership. The creator of House of Cards, which put Netflix’s unique content material efforts on the map, as soon as mentioned the corporate would not even share viewership metrics with him. However inside the final two years, Netflix has grown a lot chattier in regards to the recognition of its exhibits and films, to assist recruit expertise and stoke buzz. Netflix additionally added a top-trending rating to its service, so individuals can see what the most well-liked titles streaming on Netflix of their nation are on any given day. 

However Netflix’s viewers stats have exasperated components of the TV trade for being unverified, unsupported and disclosed with out a lot accountability. 

“We’re attempting to be extra clear with the market, with the expertise, with all people,” Sarandos mentioned Monday. 

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