Squid Game Could Be Netflix’s Biggest Show Ever, Says Netflix Head

Netflix co-CEO Ted Sarandos says that the streamer’s newest unique Korean-language collection, Squid Sport, could also be their most profitable present but.

Netflix co-CEO Ted Sarandos says that the breakout South Korean thriller collection, Squid Game, has the potential to be the streamer’s largest hit of all time. Squid Game debuted on Netflix earlier this month to glowing reward from each critics and audiences. The collection is directed by Hwang Dong-hyuk and options an all-star forged together with Lee Jung-jae (New World), Gong Yoo (Prepare to Busan), and Heo Sung-tae (The Age of Shadows). Because the present’s launch lower than two weeks in the past, Squid Sport has persistently remained the primary present in Netflix’s “High 10 within the U.S. In the present day” class.

The present’s premise is easy: 456 contestants face off in a collection of youngsters’s video games competing for a pot of ₩45.6 billion KRW (roughly $38.7 million USD). The catch? Within the vein of survival motion pictures like Battle Royale and The Starvation Video games, dropping contestants are eradicated by loss of life. The circumstances surrounding the sport’s origins and supreme function are shrouded in thriller, with the one frequent thread linking the contestants being a shared monetary battle.

Associated: Squid Game Cast & Character Guide

Sarandos not too long ago sat down with Deadline to debate Netflix’s newest viewership numbers. Whereas the Netflix co-CEO touched on numerous matters – such because the streamer’s lack of viewership metrics transparency and the latest lawsuit filed against Disney by Scarlett Johansson – one of many extra intriguing tidbits Sarandos imparted was Squid Video games stellar efficiency on the platform. He claims that Squid Sport “may very well be Netflix’s largest present ever if the early viewership outcomes maintain.” Take a look at the full particulars beneath:

Sarandos additionally estimated that the not too long ago launched South Korean loss of life match drama Squid Sport may very well be Netflix’s largest present ever if the early viewership outcomes maintain — numbers that the exec in a show of a scarcity of transparency didn’t reveal Monday.

Squid Sport’s meteoric success within the U.S. is extremely shocking for numerous causes, the primary being the dearth of recognizable star energy for a US-based viewers. Although Squid Game’s cast is star-studded by South Korean requirements, comparatively few of its actors can be instantly recognizable to an American viewers (maybe aside from Gong Yoo, although his restricted function within the collection quantities to little greater than a cameo). Moreover, the dearth of a coordinated advertising and marketing push, compared to the streamer’s extra established franchises like Stranger Issues and The Witcher, reveals that the excitement surrounding the present is carried totally by word-of-mouth.

Netflix’s success with Squid Sport is however one department of the newest wave of Hallyu, a portmanteau of the Korean phrases for “Korea(n)” and “wave” that describes the rising reputation of Korean tradition abroad. With Okay-pop music ceaselessly topping music charts and Bong Joon-ho’s Parasite successful greatest image on the Academy Awards in 2019, South Korean common tradition is close to ubiquitous nowadays. Netflix would be wise to continue to invest in unique Korean-language programming – a distinct segment that they’ve already carved for themselves with reveals like KingdomExtracurricular, and now Squid Sport.

Extra: Who Plays Squid Game’s 067

Supply: Deadline

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https://screenrant.com/squid-game-netflix-biggest-show-ted-sarandos-response/ | Squid Sport Might Be Netflix’s Largest Present Ever, Says Netflix Head

Huynh Nguyen

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