Southeastern Louisiana Athletics enhances image with updated branding, logos – Crescent City Sports

SLU Lions new branding 2021

HAMMOND, La. – Southeastern Louisiana College Athletics unveiled a brand new look on Wednesday with the discharge of latest branding for the 2021-22 season and past.

The brand new branding was a part of a university-wide initiative to boost the Southeastern picture and visible presence. Earlier on Wednesday, Southeastern launched a brand new tutorial brand for the college as a complete.

SLU partnered with Dallas, Texas-based Torch Artistic for the rebranding and Wednesday’s reveal was the end result of a months-long effort. Southeastern joins earlier Torch Artistic shoppers such because the NBA, the NHL, LSU, Ohio State, Oklahoma, Texas A&M and Nebraska, amongst others.

SLU Lions

The rebranding, mixed with Southeastern Athletics’ current introduced partnership with Underneath Armour by BSN Sports activities to function the division’s official attire supplier, will give the Lions and Woman Lions a contemporary search for what guarantees to be a brilliant future in competitors.

“We’re very enthusiastic about enhancing our picture with our new branding,” Southeastern Director of Athletics Jay Artigues commented. “We’re very grateful to (Affiliate Athletics Director for Exterior Operations) Lindsey Owens and (Senior Director of College Advertising and marketing and Communications) Mike Rivault for spearheading this initiative. We’re coming off one of the profitable years in Southeastern Athletics historical past and are heading into the autumn with extraordinarily excessive expectations. There’s by no means been a greater time to be a Lion.”

Among the many new athletic model parts are:
– The brand new main athletics brand options SLU overlaying the state of Louisiana. The L within the acronym brand is accentuated by the picture of the house state of Southeastern Louisiana College. The first brand may even be featured on the Lion soccer helmets.

– The brand new Lion head brand’s design contains a regal model of the Southeastern mascot that’s each fierce and smart. The brand will probably be featured at midfield of the brand new GeoSurfaces Strawberry Stadium turf for SLU soccer and soccer contests this fall.

SLU Lions'S' logo– The brand new “S” brand is a sleeker, extra fashionable model of the normal iconic picture related to the Lions and Woman Lions.

The 2021-22 Southeastern Louisiana athletic competitors season formally opens with the defending Southland Convention Event champion Woman Lion soccer workforce’s Aug. 19 match at Grand Canyon.


For ticket info, please contact the Southeastern Athletics Ticket Workplace at (985) 549-5466 or go to

For extra info on Southeastern Athletics, comply with @LionUpAthletics on Twitter, like /SLUathletics on Fb and subscribe to the SLUathletics YouTube channel. Comply with the Lion Athletics Affiliation on Twitter at @LionAthAssoc or like /southeastern.laa on Fb.

Southeastern Louisiana Athletics enhances image with updated branding, logos


DevanCole is a Interreviewed U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. DevanCole joined Interreviewed in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

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