Some 600 Exhibitors Expected at Pitti Uomo’s 101st Edition – WWD

Raffaello Napoleone has been ready 24 months to go to the U.S., and as quickly because the restrictions on European journey lifted, the chief government officer of Pitti Immagine made the journey.

Napoleone additionally resumed the corporate’s biannual luncheon he holds in New York to unveil the plans for the subsequent version of the Pitti Uomo males’s present in Florence, Italy. Slated to be held from Jan. 11 to 13 on the Fortezza da Basso, it’s going to mark the second in-person males’s present for the reason that begin of the pandemic. The occasion final summer time, which marked the one centesimal version of the present, attracted round 350 exhibitors. Already, greater than 500 have signed on for January.

“We’re anticipating round 600 exhibitors,” he mentioned.

“We’re able to make our contribution to the restoration of Italian trend and worldwide commerce,” Napoleone continued. “We can have numbers clearly on the rise from the final version, each when it comes to exhibitors and consumers, each from Italy and from Europe. The Asian presence will nonetheless be restricted, whereas North America, the Center East and Russia [will be well represented].

Many high retailers from all over the world have already registered to attend, together with Bergdorf Goodman, the Mitchells shops, Hudson’s Bay, Brown Thomas and others, he mentioned, including that retailers have missed with the ability to contact and really feel the merchandise they’re contemplating buying, whereas exhibitors take a look at the competitors to see how their collections maintain up. “You’ll be able to’t try this in showrooms,” he mentioned.

As reported, the visitor designer in January might be Ann Demeulemeester and a particular occasion might be held on Jan. 12 at Pitti.

The present’s more-traditional manufacturers might be housed in a bit known as Improbable Traditional and can embrace Baldessarini, Brunello Cucinelli, Caruso, Herno, KNT Kiton New Textures, Lardini, Pal Zileri, Paul & Shark and Tateossian London. The favored Futuro Maschile manufacturers, which embrace Alden New England, Begg & Co., Hand Picked, New & Lingwood, Paraboot and others, will relocate to the higher degree in an space meant to focus on the manufacturers’ combine of latest males’s put on.

Outdoor manufacturers reminiscent of Blauer USA, Filson, Kongol, Saucony Originals and Save the Duck might be housed within the Dynamic Perspective space, whereas progressive worldwide manufacturers reminiscent of Armor Lux, Gitman Bros., Hansen, John Smedley and Raeburn might be introduced collectively in a Superstyling part, which can embrace an space dedicated to sustainability.

The one hundred and first version occasion is being titled Pitti Reflections and can embrace installations by inventive director Angelo Figus centered round mirrors. “With its twin that means of mirroring floor and the psychological technique of pondering, analyzing and elaborating, Reflections embodies the need to query oneself, to go searching for what needs to be revealed but,” mentioned Agostino Poletto, basic supervisor of Pitti Immagine.

The present may even function a number of particular occasions, together with a jazz evening hosted by Caruso; a yet-to-be-determined occasion to introduce Kiton’s new KNT label on the Fortezza, and a presentation of the Finnish model Latimmier, designed by Ervin Latimer.

For these unable to attend Pitti in particular person, the present will proceed to supply its digital Pitti Join choice, that includes a program of particular tasks; exhibitor spotlights; Patrons Choose, the place retailers share their favourite finds from the present, and Pitti Predicts, an editorial function from trend editor Samutaro forecasting the traits of the season.