34-year-old Korean label Solid Homme continues to enter Europe with its first runway show in Paris, after two seasons in Milan.
Designer Woo Young Mi, best known in Paris as the founder and creative director of menswear label Wooyoungmi, has submitted a series of refined classics incorporating Casual additions give a pseudo-vintage atmosphere, all of which is seen on a glass box runway that transforms into an infinity mirror box when the lights are off.
If that and the dancers appearing midway through are the most striking part of the show – although points for clothes that can bend and twist like they did without looking worse when worn – then a closer look behind the scenes shows why the brand has been so successful in its home country for decades.
Those oversized, too long, or just cropped ratios feel trendy and perfect for pulling customers in, online, and out. But it’s the textures – fleece used on duffle coats, thick two-tone velvet, and the finest faux leather, to name a few – that are capable of stamping many face-to-face transactions. .
As for details like the 20-sided dice used as a cord stopper or a waist-adjusting utility clip, they’re the touch to turn simple items into something unique.
https://wwd.com/runway/mens-fall-2022/paris/solid-homme/review/ Solid Homme Men’s Fall 2022 – WWD