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“Sole Survivor,” new from ESPN’s Black History Always series, Highlights the “King of Sneakerheads” Jaysse Lopez

True “sneakerheads” know the sneaker business has come a good distance from the times of canvas excessive tops. Easy athletic shoe collections have grown right into a cultural sensation – to not point out fairly viable funding choices.  

With The Undefeated on ESPN+’s sixth Black History Always particular, Sole Survivor, provides an up shut introduction to The “King of Sneakerheads,” Jaysse Lopez.

The 30-minute movie celebrates the elevation of the “sneakerhead” tradition and its significance within the Black group previous, current and future.

Lopez, a proud Puerto Rican and New Jersey native, shares his inspiring journey from panhandling on the Las Vegas Strip to changing into a profitable proprietor of City Requirements. Lopez’s model is dominating the sneaker reselling business. His enterprise made $21 million in earnings in a development analysts predict it is going to be price $6 billion {dollars} by 2025.

ESPN Producer Brian Wilkins directed the most recent installment following his directorial debut with Finding Free. ESPN Subsequent Manufacturing Assistant, Sania Blu, joined Brian on this undertaking.

Entrance Row caught up with Jaysse, Brian and Sania on their shared love for sneakers and the making of Sole Survivor

Wilkins:

What attracted you to this story about Jaysse?  Jaysse is a bonafide legend. I’ve all the time identified about him due to my love for sneakers. A very good pal of mine, Justin Fredericks, a now burgeoning sneakerhead, known as me after an opportunity encounter with Jaysse. He informed me extra about his backstory and the way real of a human being Jaysee was. I knew indubitably that we needed to shine a lightweight on Jaysse and his journey.

Lopez:

How did you get began within the sneaker business?The primary shoe that obtained me reselling was the Space 72 Barkley Posite. I

stood in line after simply quitting my job. My spouse, Joanie, and I bought 14 pairs of these footwear not figuring out if we might be capable to resell one. I used to be capable of resell all of them and from that second on I knew there was a future in reselling footwear.

 

Wilkins: 

How was it engaged on this specific undertaking in comparison with your directorial debut with Discovering FreeEach initiatives had a novel synergy. Discovering Free and Sole Survivor are compelling tales about relentless people that discovered an arrival on the ending of their unbelievable journey. I knew as quickly I stepped foot into City Requirements I used to be in a time machine as a result of so lots of the footwear there have significance in my life, just like the Jordan 13 Altitude, which I wore to my promenade.

 

 Blu:

What was your most memorable second from this primary task? After just a few interviews with Jaysse and Dustin Lee Abraham, the author of How Excessive, the three of us simply stood on the decrease degree of City Requirements and checked out what Jaysse created. I informed Jaysse about how his story actually impressed me in my younger profession. He gave me extra perception into how at my age he had nothing however by no means gave up. That second and the phrases of encouragement from Jaysse and Dustin are unforgettable reminiscences.  

https://www.espnfrontrow.com/2021/09/sole-survivor-new-from-espns-black-history-always-series-highlights-the-king-of-sneakerheads-jaysse-lopez/ | “Sole Survivor,” new from ESPN’s Black Historical past At all times collection, Highlights the “King of Sneakerheads” Jaysse Lopez

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