PARIS – Italian health, beauty, beauty and personal care company Sodalis Group have acquired Lornamead in Germany and the Brisk, Rapid White and Triple Dry brands in the UK from Meiyume, based in China.
Financial terms of the deal were not disclosed.
With this move, Sodalis established its first subsidiary in the German personal care market and expanded its business in the UK. The group has a presence outside Italy with subsidiaries in France, Spain and Portugal.
Following the divestment, Meiyume, part of the Fung group, retained its portfolio of Lornamead in the US, and the Simple, Cidal, Wrights, Vosene, Witch and Bristows brands in the UK.
It acquired Lornamead in 2013.
“The move to divest the German Lornamead business and the UK brands follows a strategic review of Meiyume’s overall offerings and allows beauty, beauty The company is focused on providing packaging, turnkey, retail solutions and insights to help beauty players transform,” Meiyume said in a statement.
Fabio Granata, CEO of Sodalis Group, said: “For us, this is another step towards our goal of becoming a strong personal care company across the most strategic European countries. “. “We look forward to uniting the group and jointly implementing new strategic moves for further growth in Germany and [the] UK “
Gerard Raymond, president of Mieyume, said: “Lornamead has a strong portfolio of established brands that have good synergy with the Sodalis network,” said Gerard Raymond, president of Mieyume, who sang. commend the work of Christoph Hasselmann, CEO of Lornamead and his team.
Sodalis’s large brand portfolio includes Deborah and Biopoint in the beauty sector; Noxzema and Leogrema in personal care; Brelil and Bothéa in professional care; L’Arbre Vert and Floral Fresh in home care, and BioNike and Esi in the pharmacy channel.
For more, see:
https://wwd.com/beauty-industry-news/beauty-features/sodalis-acquires-meiyume-holdings-in-germany-the-u-k-1235007524/ Sodalis Group acquires Meiyume Holdings in Germany and UK – WWD