Sports

Sneakerheads, How Did Superstar Singer J Balvin Land His Signature Jordan Line? He Explains It All On SportsCenter Today

As a part of its celebration of Hispanic Heritage Month, ESPN shines a lightweight on the impression Latinx have had within the Sneaker Tradition.

At present, one of many Sneaker Tradition tales debuting in English and Spanish on SportsCenter contains a dialog with Colombian famous person singer J Balvin. He shares his love for sneakers and the importance of touchdown his signature Air Jordan 1 kicks.

Entrance Row caught up with Ricardo Zuniga, Deputy Editor, ESPN International, who led the manufacturing of the function.

How did this course of get began?
This venture developed from an thought by Daniela Marulanda, affiliate producer, Options Unit, who wished to discover the intersection between Latinx reggaeton artists, style, and sports activities.

Being a sneakerhead myself, I used to be conscious that artists like J Balvin and Dangerous Bunny, in addition to athletes like Carlos Correa and Francisco Lindor, are huge sneaker collectors and fashionistas. The following step was bringing collectively the fitting group of colleagues to carry the venture to life, which is the place the magic occurs.

Our ESPN Music group and The Undefeated’s Nick DePaula, ESPN’s sneaker guru and somebody with a number of the finest connections within the shoe business, performed an integral function in serving to us get the venture proper.

On working with J Balvin:
Throughout the pre-production assembly, we requested J Balvin’s group if he may carry a pair of his signature Air Jordan 1 sneakers, and guess what? We had been pleasantly shocked when he arrived with a suitcase stuffed with sneakers from his assortment!

After we mentioned names of Latino artists who’re concerned in style, J Balvin was on the prime of our want listing. He’s a world icon and one of many largest ambassadors of Latino tradition on the earth.

Why was necessary additionally to showcase the impression Latinx have had past sports activities?
J Balvin is somebody who has crossed over into the worldwide mainstream on his personal phrases – singing in Spanish and bringing the colours and sounds of Colombia and Latin America to the remainder of the world.

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Being able to have fun his story provides ESPN a novel alternative to serve an necessary a part of the viewers it serves, but in addition to draw audiences who may in any other case not devour our content material. As J Balvin says within the interview, “as Latinos, we’re international residents too.”

To read more about ESPN’s multi-platform Hispanic Heritage Month programming, visit ESPN PressRoom.

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Singer J Balvin (L) tells The Undefeated’s Nick DePaula about his love of sneakers and the way he pitched Michael Jordan concepts in Paris. (Ricardo Zuniga/ESPN)



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