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Skylar Launches New Formulations, Packaging – WWD

Skylar could have been a pioneer in clear fragrance when it launched 4 years in the past, however now it’s seeking to push the envelope even additional.

Skylar is totally revamping its product assortment, which can launch immediately on the model’s web site. By the top of the 12 months, its developed assortment — which incorporates each private and residential fragrances — will probably be obtainable at Sephora, Macy’s, Nordstrom, Anthropologie, Hudson’s Bay and Revolve.

The impetus for the model’s subsequent incarnation, which can now embrace a brand new brand, stronger concentrations, extra ingredient transparency and sustainably minded packaging, was elevated innovation available in the market, mentioned founder Cat Chen.

“We need to get forward of innovation from a formulation perspective, and we really feel there’s some points with the clear fragrance house that we simply really feel like we are able to higher handle,” Chen mentioned.

One of many historic ache factors in clear fragrance Chen is hoping to mitigate is the sturdiness of the scent. “Traditionally, one of many grievances that buyers complain about is that the odor doesn’t final all day. That’s one thing we handle with our formulation. We have been beforehand all eau de toilette, and now we’re eau de parfum.”

Chen didn’t cease there — she didn’t need the brand new formulation’ efficiency to wreck reactive pores and skin. “We really took out and fully eradicated 36 allergens, together with the 26 allergens that the EU prohibits plus 10 frequent culprits. Not solely are our fragrances hypoallergenic, but in addition third-party lab examined and authorized, secure for delicate pores and skin.” she mentioned.

Shoppers can analysis each system extra completely, too, on the model’s web site. “Each single one of many molecules, each single one of many components, and why we use it. That’s quite a lot of transparency. Shoppers are savvy and so they’re curious so we need to be very clear,” she mentioned.

Together with new formulation and the brand new brand, the brand new packaging is within the form of a cloud, with every bottle being blown by hand. The explanation for brand spanking new packaging wasn’t purely aesthetic. “Usually fragrance bottles are literally not recyclable, I might say 95 % of the pumps and bottles are made of various supplies. We may have recycling directions on our web site, and all of the containers are one hundred pc recyclable,” Chen mentioned.

To spherical out the revamped assortment, Chen can also be including new merchandise to Skylar’s lineup. “We’re additionally introducing new fragrances, we have now our model new Pink Canyon and Fall Cashmere launching. Pink Canyon is salt and grapefruit, and Fall Cashmere is spicy chai latte for mothers. Each will probably be becoming a member of our assortment, and we even have candles launching for preorder on Aug. 26 in a few of our top-selling scents,” she mentioned.

Trade sources estimate the revamped line to have robust strategic implications for the model, predicting it to do $25 million in income subsequent 12 months — up 50 % year-over-year.

FOR MORE FROM WWD.COM, SEE:

Sam Edelman Introduces First Fragrance

Natalie Portman on Miss Dior’s Latest Fragrance Launch

EXCLUSIVE: The Center Acquires Phlur, the Clean Fragrance Company

https://wwd.com/beauty-industry-news/beauty-features/skylar-rolls-out-new-product-formulas-packaging-1234903819/ | Skylar Launches New Formulations, Packaging – WWD

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