Sinead Gorey as inspired by Raves and playful fashion

“If you’re going to a party, I want you to go to the brand to buy something,” says designer Sinead Gorey, who produces clothes with fun, vibrant prints, cool cuts, and colors. Vibrant colors and decorative pieces with fur said.

Gorey is inspired by London’s party culture and especially the raucous scene. She has been part of London’s subculture since the age of 20, when she enrolled at London’s Fashion College. So when she is asked to create designs with personal reference, there is no doubt that her designs will reflect her passionate love. “When I started designing, there was no brand that was affordable and resonated with me and my friends that we could wear to a party,” says Gorey.

Photo: Elliott Morgan

Photo: Elliott Morgan

Now, she uses her friends as her thoughts. They fit in with her very different vision for the brand – “fun, playful, and not taking yourself too seriously”. She draws inspiration from rave culture, like the “stretch” decor in raves: a long piece of material with cuts.

Over the years, her tailored suits have become easier to wear, and she admits that when she first started, most of her designs weren’t. “I am passionate about designs that are more experimental and crazier,” she said. “But it is a learning process. I still like to use loads of cuts and prints because I want people to look at my clothes and say, ‘Wow, I’ve never seen that,’ but I also want them to have what they really are. can wear. “

Photo: Elliott Morgan

While studying at London College of Fashion in 2019, Gorey didn’t try to be like her peers. While everyone was holding a concert on campus, she chose to do her own gig and invited people she knew from the fashion and hairstyling industry. With the right eyes at her show, she was approached by the British Fashion Council, which offered to sponsor her during London Fashion Week, where she showcased her graduation collection.

Photo: Elliott Morgan

She grew up in Bromley, south-east London, where she remembers wearing neon coats, leg warmers and fake pearl necklaces from Primark’s time when she was ten years old, walking around the local shopping center with friends Friends, hope to find a boyfriend. “It was weird but iconic,” she says of her early fashion memories. It wasn’t until taking an art course that she had a epiphany that she wanted to get into design. “I’m not sure what I want to do. I did fine art, sculpture, graphic design, and costume design,” she said. After exploring her options, she found that by studying design, she could apply all she learned to sewing.

Sinead admits that as her collections grow, so do her pieces, but she wants the rave culture to remain at the core of all her designs. She has been adored by celebrities like Cardi and Chloe Bailey, both wearing her designs this year. Cardi wore a Mongolian fur coat and Chloe wore a digitally printed outfit. Gorey says the digitally printed fabric has become her signature over the past ten months and it’s become so popular that she now designs it in new colors for each season. It’s a party-appropriate look, and ultimately, that’s Gorey’s goal.

Photo: Elliott Morgan | Sinead Gorey as inspired by Raves and playful fashion


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