According to a press release, the Singapore-based e-commerce giant’s 9.9 Super Shopping Day saw more than 60 million offers claimed within the first two hours of the sale. on September 9th.
The online festival spans products across multiple categories, from local sellers as well as fashion and beauty brand partners like Skechers and L’Occitane.
According to Shopee, new sellers saw an 8-fold increase in orders, while 24 million hours were watched on its live-streaming platform, Shopee Live, where users watched performances by girl group K- pop Twice.
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Growing demand for luxury items coincided with an e-commerce boom in key markets such as Singapore, Indonesia and Thailand, but brands are behind the curve.
https://www.businessoffashion.com/news/global-markets/shopee-sells-45-million-items-within-first-99-minutes-of-online-festival | Shopee sells 45 million items within the first 99 minutes of the online festival