Search for Top Perfume Gift Sets, Lipstick Gift Sets, Theo Spate – WWD
Two in beauty, beautyNew data shows that recovery categories are growing ahead of the holiday season.
According to Spate, followed the holiday beauty, beauty With the highest growth searches, fragrances and lip products are experiencing exponential growth year over year, doubling – and in one case triple digits from 2020.
“Based on the top growth searches for beauty related gifts, it is clear that consumers are turning to aroma Yarden Horwitz, co-founder of Spate, said this year for their holiday gifts. “Personal fragrances were the top gift last year during the pandemic, and interest is continuing to grow this year as well. Searches for candle-related gifts are still growing, but perfumes and fragrance sets were among the top growth search terms this year.”
However, the interest in lipstick has a lot to do with use as well as gift giving. “As consumers spend more time outside of their homes, they are also showing a stronger interest in cosmetic products. This holiday season, we can expect strong interest in lipstick-related gift sets and less interest in face covering kits,” Horwitz said, despite the spread. of the new omicron variant of the coronavirus could change that.
Top 10 holiday gift searches by Spate, ranked by percentage growth:
- Ariana Grande perfume gift set – 224%
- YSL Black Opium Gift Set – 67%
- Chanel No.5 – 65% gift set
- Lipstick gift set – 59 percent
- Macy’s Men’s Perfume Gift Set – 57%
- Chanel perfume gift set – 48%
- Dolce & Gabbana Light Blue Gift Set – 46%
- Versace Eros Gift Set – 46%
- YSL Libre Gift Set – 46 percent
- Chanel Bleu gift set – 38 percent
For more information from WWD.com, see:
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