Scotch & Soda to Open 22 Retail Locations by Yearend – WWD

Scotch & Soda is ramping up its retail presence.

The Amsterdam-based males’s and girls’s model will open 15 brick-and-mortar shops and 7 in-store outlets earlier than the tip of the yr in Europe, Asia Pacific, North America and the Center East. This may embrace new instantly operated and franchise shops in Paris; Madrid; Philadelphia; Charlotte, N.C.; Gothenburg, Sweden; Riyadh, Saudi Arabia; Mumbai, India; Bucharest, Romania; Dortmund and Stuttgart, Germany, and Perth, Australia.

As well as, after a mushy launch in August, the model will formally open its first digital retailer on Tmall in China, a area it entered in July. To help the corporate’s transfer into the nation, Scotch & Soda created social media accounts on Weibo, Little Crimson Ebook, WeChat and Douyin, and there are plans to open retail shops quickly in key Chinese language cities, the corporate mentioned.

Scotch & Soda chief govt officer Frederick Lukoff mentioned that regardless of the “challenges brought on by the COVID-19 pandemic within the retail Business,” the corporate is “pursuing the enlargement of our retail community at a world stage, strengthening our footprint in markets the place we’re already current, in addition to getting into key markets equivalent to China, that we see as stuffed with potential to succeed in new clients and introduce them to our model.”

In Europe, the brand new shops embrace a brand new 1,400-square-foot retailer within the Saint Germain neighborhood, the model’s first location on the Left Financial institution, and a second retailer in Madrid’s Salamanca historic district that may open by the tip of October. In Germany, the model will open its first franchise retailer in Sindelfingen, close to the town of Stuttgart, in addition to a company-owned retailer in Dortmund in December, which can convey its whole retail depend in that nation to 34 by the tip of the yr.

In the US, Scotch & Soda will open two new instantly operated shops this month within the King of Prussia shopping center close to Philadelphia and the SouthPark Mall in Charlotte.

Since January Scotch & Soda has opened 34 brick-and-mortar shops and 27 shops-in-shop, and with the brand new shops and outlets, it can convey the model’s whole retail and franchise portfolio to 249 shops and 280 shops-in-shop globally by the tip of the yr.

All facades will sport the brand new model emblem revealed in March, and the Free Spirit design that features heat colours and glossy design components in addition to sustainable components equivalent to LED lighting, FSC-certified wooden herringbone flooring and hangers made from recycled supplies.

Scotch & Soda Free Design

The shop sports activities the Free Design aesthetic.
Courtesy of Scotch & Soda

Turning to its class choices, Scotch & Soda will broaden its assortment for vacation and spring by including three new types of baggage, a reporter and crossbody mannequin in fake leather-based and a foldable tote constructed from recycled nylon, that will likely be out there solely in its owned and franchise shops and on-line for the primary season. Additionally it is increasing its Barfly perfume line into new classes together with house and journey sizes, together with present units.

To help this enlargement, the model will open a 296,000-square-foot warehouse in Hoofddorp, outdoors Amsterdam, within the spring. It can embrace a roof completely fitted with photo voltaic panels and robotically irrigated vertical gardens.

Scotch & Soda was created in Amsterdam in 1985 and presents males’s, girls’s and kids’s attire and equipment, in addition to eyewear and fragrances. It’s carried in additional than 7,000 doorways in 70 international locations. | Scotch & Soda to Open 22 Retail Areas by Yearend – WWD


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