Saudi Arabian Chicken Chain Needs More Than Special Sauce To Go Global

And here’s another way: If you don’t succeed abroad the first time around, try another way. Jollibee CEO Ernesto Tanmantiong has yet to give up his global ambitions. As he told Bloomberg News recently, he still aspires to be one of the top five restaurant operators in the world. Only now he has a bigger menu. Using war chests built from domestic success, Jollibee acquired a number of other chains, including Coffee Bean & Tea Leaf, Smashburger, the Red Ribbon bakery network, and the bubble tea company Milkshop.