Santa is in short supply, leading to tempting alternatives

Meanwhile, the stalwart Santas will buy clothes and accessories in record numbers, perhaps so they can do a little magic themselves. At Party City, Julie Roehm, the company’s director of marketing and experience, said: “We’ve seen a significant increase in purchases of Santa’s clothing, hats and accessories compared to last year,” as well as an increase compared to before the 2019 Christmas pandemic. . Eberhardt, Charlotte Santa, also owns the Pro Santa Shop, and has sold most of the items.