Samsung’s display chief to kick off CES 2022 with a ‘call to action’ on climate change


James Martin/CNET

This story is part of CES, where our editors will bring you the latest news and the hottest gadgets of CES 2022.

The president of Samsung‘s visible show enterprise will ship the preshow keynote at CES 2022, hinting that the biggest tech convention of the yr might start with Samsung’s perspective on sustainability within the tech business and probably updates about its TV and show applied sciences. The occasion will probably be a part of the lead as much as the annual tech present, which returns to the Las Vegas Conference Heart for the primary time for the reason that COVID-19 shutdowns in 2020. 

Samsung’s Jong-Hee Han will give the deal with on Jan. 4 earlier than the present begins on Jan. 5, the Shopper Expertise Affiliation introduced on Wednesday. The CTA, which runs CES, hasn’t revealed a lot about what the keynote will entail, aside from saying it’s going to focus on sustainability and the significance of addressing climate change. “The keynote is a name to motion to mitigate local weather change and the corporate will present how everybody can do their half in constructing a sustainable planet,” the CTA mentioned in a press launch. 

It could be the most recent occasion of a significant tech firm highlighting the problem of local weather change. Amazon, for instance, pledged in 2019 to become carbon neutral by 2040, and Google not too long ago added tools to Maps to assist folks journey extra sustainably. Each Apple and Samsung stopped together with wired headphones and in-box chargers with their smartphones to make their packaging extra sustainable. 

The CES opening keynote normally units the stage for the key themes that permeate the convention. Final yr, for instance, Verizon CEO Hans Vestberg delivered the CES opening keynote to debate 5G, coming simply months after the primary 5G iPhones launched. However Samsung’s preshow keynote is separate from the CES 2022 opening keynote, which is being delivered by General Motors CEO Mary Barra.

The choice to nominate Samsung’s show chief as a CES keynote speaker can also trace that show tech could possibly be a significant focus for the corporate at CES 2022. That would not be a shock since TVs are normally an enormous deal at CES, with a lot of the main producers anticipated to announce the highlights of their 2022 lineups. Latest developments level to bigger display sizes — massive, costly TVs are promoting at record levels so far in 2021 — and extra inexpensive TVs with 8K decision, even supposing mainly no 8K TV reveals or films can be found but. Because the world’s largest TV-maker and largest proponent of 8K, Samsung will seemingly make an enormous splash once more at CES. 

As for what Samsung might announce, one potential risk is an announcement a few new form of TV. In October 2019, Samsung Show introduced an $11 billion funding in a manufacturing unit to make TVs utilizing a brand new display know-how called QD Display

The know-how is a hybrid of OLED and QLED, taking part in to the strengths of each applied sciences — offering higher distinction, brightness and shade than both. TVs that use natural light-emitting diode screens produce one of the best image high quality presently obtainable, however for now solely LG Show can produce them. TVs that use Samsung’s QD Show would problem OLED and probably symbolize the following step in TV image high quality.

One other risk is a extra inexpensive model of MicroLED, yet one more new show tech that Samsung has proven at earlier CES occasions. It is presently obtainable in large sizes and costs, with a 110-inch mannequin promoting for $156,000. MicroLED shows can get brighter than OLED with related distinction and shade, however the problem thus far has been getting their pixels sufficiently small to create inexpensive, living-room-sized TVs. 

Samsung additionally not too long ago detailed its imaginative and prescient for the linked dwelling throughout its annual developer convention in October. Throughout that occasion, Samsung revealed that in 2022 its SmartThings platform will support the Matter standard, a joint effort by tech giants like Apple, Samsung, Google and Amazon to make sensible units work extra simply collectively within the dwelling. We’ll most likely hear extra about how Samsung’s TV lineup suits into this imaginative and prescient at CES 2022. 

CNET’s David Katzmaier contributed to this report. | Samsung’s show chief to kick off CES 2022 with a ‘name to motion’ on local weather change


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