Sacha Baron Cohen attends a screening of the Oscars on April 26, 2021 in Sydney, Australia.
Sacha Baron Cohen isn’t cool with a hashish firm utilizing his Borat character’s likeness on one in all their large billboard ads, so he’s suing them over it.
Gossip web site TMZ says the actor filed go well with in opposition to Photo voltaic Therapeutics; he alleges the corporate is utilizing his well-known persona to promote medical marijuana in Massachusetts. Borat’s face with two thumbs up, utilizing one in all his trademark traces, “It’s Good!” seems in full view on the freeway advert.
In accordance with the gossip web site, Cohen claims Photo voltaic Therapeutics is “pulling a quick one by utilizing Borat on the advert” within the authorized paperwork as a result of he has no connection in anyway to the corporate. The Trial of the Chicago 7 actor stated he doesn’t even smoke weed and would by no means be part of an advert marketing campaign for marijuana.
The 49-year-old actor is suing Photo voltaic Therapeutics for not less than $9 million in damages and needs the courtroom to dam the hashish firm from utilizing his identify, picture and likeness to advertise its merchandise.
You possibly can see the billboard Borat advert here.