Mannequin and designer Rocky Barnes has change into an advisory board member and model investor in Qatch, a tapback-driven SMS purchasing platform for girls.
Barnes plans to function designs from her personal clothes line, The Brilliant Facet, on the platform. The corporate declined to reveal the dimensions of Barnes’ funding.
Qatch scours the web throughout greater than 100 manufacturers and retailers corresponding to Nordstrom, Macy’s, Banana Republic and Free Folks, utilizing machine studying to constantly enhance vogue options and share them with customers through textual content. Since launching in April, Qatch has seen a click-through fee of 65 %, a consumer point out fee of 95 % and a 50 % consumer base enhance month-over-month this previous quarter.
Sisters Nicole and Raquel Phillips began Qatch out of their mutual frustration of impersonal e-commerce choices. Nicole Phillips has a JD/LLM in vogue legislation and labored in-house at retail corporations, whereas Raquel was beforehand with PwC’s audit division.
Nicole Phillips, cofounder and chief government officer, mentioned she and her sister Raquel, cofounder and chief working officer, have admired Barnes’ fashion and inventive course for years, and mentioned it was “an amazing honor” to have her on their advisory board and to share The Brilliant Facet with their viewers.
“Particularly amid the pandemic, so many people have spent hours on our telephones looking for vogue items we love, after we may spend that point investing in our households and communities. Qatch supplies a technique to get sensible vogue suggestions with out the standard time funding,” mentioned Nicole Phillips.
Barnes’ advisory position will entail strategizing and executing Qatch’s influencer advertising and marketing actions.
“The net purchasing expertise could be so overwhelming, however Qatch actually streamlines suggestions and takes the ‘work’ out of discovering the proper piece to finish a glance,” added Barnes. “Whereas Qatch companions with massive retailers, additionally they host new, area of interest manufacturers on the platform and promote manufacturers supporting moral and sustainable design. As an entrepreneur myself, I’m excited to embark on this new chapter of their development and assist ladies redefine the web purchasing expertise.”
Customers take a three-minute fashion quiz and inform Qatch which outfits they love, their go-to-brands and share their Instagram so a real-life stylist can full their look. Qatch texts customers 10 vogue suggestions every week, they usually can share suggestions by way of a easy coronary heart or thumbs-up or thumbs-down response for every product. The extra they work together, the faster Qatch learns their fashion.
Additional, customers can see what Barnes has appreciated on Qatch, virtually as if you happen to’re following her round purchasing, however can view it in a private, personal and genuine setting.
Qatch can be inviting faculty college students to change into social media ambassadors by way of its “Qatch Me On Campus” program, which inspires ambassadors to publish in regards to the types they discovered on Qatch. The newest cohort consists of 40 ambassadors at 20 faculties throughout the nation.
Barnes, who has 2.4 million followers on Instagram, has been busy on a number of fronts. Along with The Brilliant Facet, Barnes was tapped final month by Bloomingdale’s for its latest iteration of its Carousel rotating pop-up idea. She curated the Glad Campers pop-up store, which featured The Brilliant Facet as a part of the assortment.
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