Rocksbox Elevates Its Offering – WWD

Rocksbox, the jewelry rental service with a $21 a month subscription charge, launches Tuesday an “elevated” assortment of jewelry traces known as Demifine by Rocksbox.

The launch marks Rocksbox’s first progress maneuver since being bought by Signet Jewelers Ltd. final April.

Demifine by Rocksbox consists of kinds from designers Kendra Scott and Luv AL, in addition to from Banter by Piercing Pagoda. Piercing Pagoda is a division of Signet, so the Banter addition to the Demifine lineup underscores Signet’s intent to gasoline Rocksbox’s progress and additional its merchandising.

“This launch is an thrilling milestone for us as a part of the Signet household, marking our first transfer into the demi-fine class and the introduction of a Signet banner, Banter by Piercing Pagoda, into our rental providing,” stated Meaghan Rose, founder and president of Rocksbox.

“All Rocksbox demi-fine jewellery features a thick plating of sterling silver and 18-karat gold, bringing a premium jewellery expertise to our members,” stated Rose, who continues to run Rocksbox within the aftermath of Signet’s acquisition.

Rocksbox officers stated that high-quality metals and thick plating requirements set the Demifine items aside from their core style assortment, and that the Demifine assortment is “versatile, on-trend and has broad enchantment.” Types are crafted with rhodium-plated sterling silver or 18-karat gold-plated sterling silver, and have diamond accents. Rocksbox costs vary from $40 to $200 throughout all the manufacturers it sells, a grouping that features Kate Spade, Gordana, Perry Road, Sophie Harper and Slate.

Like different merchandise at Rocksbox, gadgets in Demifine by Rocksbox can be found to lease or buy with the usual Rocksbox subscription charge of $21 a month. The month-to-month charge will be utilized towards the acquisition of things that prospects wish to hold.

Members of the service are entitled to lease three items at a time for a month, and obtain an envelop and pay as you go label for returns. In line with Rocksbox, an merchandise initially rented finally ends up being bought 50 % of the time.

Rose, a former McKinsey and Bain advisor, launched Rocksbox in 2012, three years after the 2009 launch of style rental service Hire the Runway.

“Underneath CEO Rose’s management, Rocksbox has revolutionized the jewellery rental subscription market by delivering customized, on-line and data-driven buyer experiences for jewellery lovers who prioritize style, on-line comfort and sustainability,” stated Virginia Drosos, chief govt officer of Signet, on the time of the acquisition.

“We look ahead to bringing Rocksbox’s excellent providers to extra prospects, and to introducing these new prospects to the stability of Signet’s banners,” she added.

Demifine by Rocksbox jewellery.