Lifestyle

Rizos Curls’s Julissa Prado on Embracing Her Hair, Culture

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Too usually, one of the best magnificence tales go Untold, solely primarily based on an individual’s pores and skin shade, faith, gender expression, incapacity, or socioeconomic standing. Right here, we’re passing the mic to a few of the most bold and gifted voices within the trade, to allow them to share, in their very own phrases, the outstanding story of how they got here to be — and the way they’re utilizing magnificence to alter the world for the higher. Up subsequent: Julissa Prado, founder and CEO of Rizos Curls.

Ever since I used to be somewhat lady, I’ve all the time been drawn to hair. It is one thing that got here very naturally to me. One thing that is very Latino is wanting to simply look fly. We grew up in very humble areas, however that did not cease us from wanting fly on the primary day of college, wanting fly for all of our quinceañeras and baptisms and all these completely different occasions. Each weekend there was an occasion that we have been preparing for, and we needed to find creative ways to simply look our greatest with restricted assets. I had a cousin that was good at make-up, she was a make-up lady; one other one which was good at eyebrows, she would do everyone’s brows; I used to be the hair lady.

However on the time, I hated my very own hair. After I was youthful, my hair was even curlier than it’s now and that was the factor that everyone would make enjoyable of me for. I went to nice lengths to cover how curly it was. It will take me three hours to straighten it and I’d get up at 5 within the morning if wanted to do it earlier than faculty.

In ninth grade, I used to be very fortunate to go to a progressive highschool. We went by a race idea program, and in it I realized about internalized oppression and institutionalized racism. I realized about all of these items that promote European requirements of magnificence and the way so many individuals of shade internalize all of these items. And I simply bear in mind feeling so known as out — like rattling, that is me. Then I went by a section the place I used to be simply mad — mad at mainstream magnificence. And I used to be like, “I wish to put on my tradition on my sleeve. I need everybody to know I am completely different. F*ck conforming, f*ck assimilating — I will embrace each a part of me that has something to do with my tradition.”

I realized about all of these items that promote European requirements of magnificence and the way so many individuals of shade internalize all of these items. And I simply bear in mind feeling so known as out — like rattling, that is me.

After I began making an attempt to put on my pure hair down, it was a protracted journey. I went by a lot trial and error. If there was a product on the market for curly hair, I attempted it; if there was a styling methodology, I attempted it. I bear in mind spending a lot of my time and money making an attempt to determine it out. That is after I began making my very own concoctions and determining pure options to fashion my hair. At the moment, my hair was very broken as a result of I would been straightening it for therefore lengthy — I would broken the feel to the purpose the place it wasn’t actually curling all the way in which — and getting my curls again made me really feel extra assured.

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Rapidly, individuals turned much less desirous about any of the opposite hairstyling choices that I might provide — everybody was simply desirous about their pure hair. I noticed that there have been so many undercover curlies, as I name them, that are girls who by no means knew that they had curly hair. Whether or not it was in highschool within the rest room or after I was in faculty within the dorm rooms, I’d educate women the right way to fashion their hair naturally.

I by no means had a cosmetology license, although — I by no means went that route. It wasn’t even an possibility that I thought of. I simply felt I needed to go to school and all of my ideas have been consumed with how I might get a full-ride scholarship, as a result of my dad and mom could not afford it.

After I determined to start out making my formulation professionally, it was extra out of necessity for me. I used to be like, “That is so inconvenient that I’ve to refrigerate these concoctions, they go dangerous so quick, I’ve to hold them out in Ziploc luggage — that is so annoying.” I bear in mind researching producers, making an attempt to be taught as a lot as I might about chemistry and manufacturing and all of that. Then, I simply went for it. I figured, worst involves worst, I am going to have a lifetime provide of product that works completely for me and my enormous household and buddies.

On the time, I labored full-time at Nestlé — I didn’t assume I used to be going to have the ability to depart my job, I considered it as a facet ardour venture. However then I left my company job to pursue Rizos Curls full-time in 2017, a few months after launching. All of the people who I helped over time turned my first prospects. It was actually lovely to see what I had been doing as a facet interest for therefore lengthy come full circle.

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There is a false impression that curly hair is so troublesome and laborious — it is not laborious, it is simply completely different. There is a studying curve, however when you undergo it, you are going to be so comfortable.

The model has already surpassed any expectations I had for it. It is simply grown in ways in which I’d have by no means imagined. It made me notice {that a} enterprise is really an answer to an issue, and while you actually have an answer, nothing can preserve you from undertaking it, whether or not it is price range, opponents, no matter.

We simply launched into Ulta Magnificence this yr and I am tremendous, tremendous comfortable about it. Ulta has been a model that I personally love as a buyer and store at, so having Rizos Curls there may be such an honor. I used to be like, “I am the primary Latino curly-hair-care model to launch right here? I am positively pulling up on a horse with a mariachi, with my cousin’s paletas store cart.” The shop that we did it at was at South Gate, LA, which isn’t too removed from Inglewood and the place most of my household’s from. It was cool having the ability to do this in my yard, the place I grew up.

To today, I am simply so honored to have the ability to assist individuals with their curls. For us, everyone on our workforce went by the method of not understanding what to do and feeling defeated. After which, when you be taught your sample and the way your hair reacts, it will get really easy. It is all uphill after that. There is a false impression that curly hair is so troublesome and laborious — it is not laborious, it is simply completely different. There is a studying curve, however when you undergo it, you are going to be so comfortable.

Picture Supply: Courtesy of Julissa Prado

https://www.popsugar.com/magnificence/julissa-prado-rizos-curls-beauty-interview-48449591 | Rizos Curls’s Julissa Prado on Embracing Her Hair, Tradition

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