Rimowa Ooze Personality’s New Suitcases – WWD

PARIS Hair-covered suitcases, l’oeil trompe embroidery or laser tattoos with hip-hop lyrics are just some of the more unusual products hitting the market. Rimowa production line in time for holiday.

After a very successful cooperation with people who like supreme, ivory white and Fendi, the German luggage brand is making a comeback with a collection of custom patterns designed by 10 popular brands, which will be sold to benefit COVAX, a worldwide initiative world to have equitable access to a COVID-19 vaccine.

The participating labels are 3.Paradis, About Dreams, Ashley Williams, Clot, Doublet, Enfants Riches Déprimés, Hood by air, Market, Pizza and Fun.

Collectively, they created 26 one-of-a-kind pieces to be unveiled at an event in New York City on November 18, before being sold on Hypebeast’s HBX e-commerce platform on November 22. November at 9 a.m. EST.

Emelie De Vitis, marketing director at Rimowa, told WWD.

“It is very different from what we have done in the past, with the idea of ​​​​creating snacks. Usually a partnership is 50-50. This time, it’s really about giving the artists – some quite established, others just starting out – a chance to express themselves,” she added.

Some are chosen because they have an existing relationship with the brand. Others submitted artwork showing how they dress up Rimowa suitcases as they sit idle during the coronavirus pandemic.

“I think people have been standing still for such a long time that they can get a lot of inspiration from seeing their suitcase go nowhere at home,” says De Vitis. “It’s a symbol of a return to tourism.”

The company offered a selection of products used as white canvas, including Original and Classic suitcases, as well as products from the Personal and Never Still collections, including backpacks, crossbody bags, and crossbody bags. .

“I like the fact that they accepted the project with all of that. For us, it’s important to show where we’re not just suitcases, but we’re catering to every form of travel,” noted De Vitis.

Rimowa had only one requirement – that each piece could still function as it was intended, no matter how elaborate the surface treatment. In fact, De Vitis hopes buyers will take theirs for a spin.

“The more people travel with them, the better,” she said. “One of the creations is a backpack that also turns into a hoodie. Personally, I would love to imagine that the person buying this work would go out there and use it. “

A custom design of Hood By Air for Rimowa.

A custom design of Hood by air for Rimowa.
Courtesy of Rimowa

She’s referring to Hood by Air’s backpack and suitcase with a cover made of sweatshirts. “An oversized French duffle hoodie is the perfect piece of comfort while trying to navigate human traffic, so why not extend that comfort to your luggage?” Designer Shayne Oliver said in a statement.

Meanwhile, Los Angeles-based streetwear brand Pizzaslime, best known for its tracksuits worn by celebrities like Miley Cyrus and The Weeknd, sewed 10 real wigs into a suitcase hand to make it look “cool and weird as hell,” according to the founders. Nicholas Santiago and Matthew Hwang.

Japanese brand Doublet’s Masayuki Ino, winner of the LVMH award for young designers 2018 edition, punching 10,000 holes into the suitcase in a series of intricate designs that mimic Rimowa’s signature stickers. Then, a team of three embroiderers spent 10 days stitching the motifs by hand.

Not to be outdone, Edison Chen and Kevin Poon, the founders of Hong Kong-based streetwear brand Clot, asked renowned tattoo artist Dr. Woo to help create a folding Modernica chair engraved with lyrics. hip-hop songs. They say it fits on a carrying case to create “a new version of a throne”.

A custom design of 3.Paradis for Rimowa.

A custom design of 3.Paradis for Rimowa.
Courtesy of Rimowa

Emeric Tchatchoua, whose 3.Paradis label has fans that include Justin Bieber and Billie Eilish, printed his works with his trademark bird in flight. “During the pandemic, we were like animals in cages, because we couldn’t go anywhere,” he told WWD. “We are celebrating the freedom to innovate and the fact that we can travel.”

Prices range from 1,014 euros to 3,925 euros. As COVAX’s main distribution partner, UNICEF aims to deliver up to 1.2 billion doses of the COVID-19 vaccine to the 92 poorest countries by 2021.

“It’s great to be working on a brand that can give way to creativity and expression like this. It’s also great to be able to give back to a charity. We obviously don’t know what the appeal of those pieces will be, but we certainly hope that they sell out in a heartbeat,” said De Vitis.

The name of the collection, “Vol. 1,” raises the prospect that there will be further installments. “If we’re going to be this display platform for some of the artists, I think it’s going to be amazing to kind of repeat that year after year and they try to get the most out of their creativity,” De Vitis said. .


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https://wwd.com/fashion-news/fashion-features/rimowa-streetwear-brands-3-paradis-hood-by-air-pizzaslime-customized-luggage-charity-sale-unicef-1234993922/ | Rimowa Ooze Personality’s New Suitcases – WWD


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