Rihanna’s Fenty Fragrance Sells Out Less Than 24 Hours After Launch

Whew! Recent off the information of her billionaire status, Rihanna’s bag simply retains rising. The singer and entrepreneur formally dropped Fenty’s first perfume on Tuesday. Named Fenty Eau de Parfum, the fragrance was priced at $120 per bottle. Lower than 24 hours after its launch, the highly-anticipated product is totally bought out.

Rihanna took to Instagram to have fun the accomplishment with a three-photo submit. She’s pictured carrying a black hoodie and matching sun shades whereas having fun with what seems to be caviar (c’mon rich vibes).

“How I awakened after #FENTYPARFUM bought out this morning,” Rihanna wrote in her caption.

The businesswoman, with a knack for charming advertising drops, additionally released a video lower than a day in the past that advertises the Fenty perfume. The video options completely different folks from celebrities like Lil Nas X and Cardi B to influencers, bloggers, followers and extra praising RiRi’s “heavenly” scent.

The fragrance itself by no means makes a debut within the quick video posted to Rihanna’s Instagram account. However, for individuals who don’t know, the perfume is available in a 2.5 fl oz., rust-colored, glass bottle. It boasts the model emblem engraved into the bottle cowl.

“What started as a backyard stroll within the world middle of fragrance turned an unapologetic expression of my full and true essence,” Rihanna said about the product’s creation. “The expertise begins as quickly as you lay eyes on the bottle. This jogs my memory of in every single place I’ve been and represents all that I’m.”

As for what it smells like, Fenty Eau de Parfume has “notes of magnolia, musk, tangerine, blueberry, Bulgarian rose absolute, patchouli and geranium,” in line with the web site.

“This isn’t a couple of fantasy—I wished to expertise reality,” Rihanna stated concerning the scent’s inspiration. “Fenty Eau de Parfum is for remembering what’s actual. I made a perfume for myself and am now sharing it with you.”

Along with sharing her scent with us, Rihanna additionally got here by means of with the recommendation on how one can put on the perfume finest! In keeping with the Fenty Magnificence web site, the “superfine mist” is “all coronary heart” and radiates finest when sprayed on the middle chest.

As beforehand reported, Rihanna was not too long ago named the wealthiest feminine musician on the planet by Forbes. A whooping 1.4 billion of her $1.7 billion internet value is attributed to her Fenty Magnificence line, which now contains this sold-out perfume.

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