Riccardo Grassi Showroom Teams Up With Sustainable Brand Platform – WWD

MILAN – Famous Milan Riccardo Grassi . Gallery, now called RG Showroom, has partnered with Sustainable brand foundation.

Starting next season, the two sides will join forces to support fashion brands in innovating, measuring and sharing. Sustainability effort and commitment. Labels will also be guided to implement strategies and define a roadmap to continuously improve their performance.

Launched last year by the Italian Brand Platform Ideae, SBP’s online destination that uses blockchain technology to provide environmental and ethical ratings for independent brands, with the goal of helping them assess and catalog their sustainability assets, as well as enhance their visibility by connecting them with international retailers and consumers.

“Our challenge was to create a common language and a strong community for independent fashion brands,” said SBP founder and CEO Alex Albini, noting that the partnership with RG The showroom will be qualitatively and quantitatively strategic to enhance the brand-up’s portfolio launch. Incidentally, SBP recommends more than 90 companies, including Yatay, Chité, Behen and Renata Brenha.

Thanks to this agreement, RG Showroom is able to enrich the service it offers to its customers by offering tools such as Sustainable ID Cards. This will enable brands to effectively communicate their operations and journey towards Sustainability for all parties involved.

Located in a 32,292 square foot industrial loft in Milan, RG Showroom showcases brands of women’s and men’s clothing and accessories, including Blumarine, Vivetta, FRS for restless sleepers, Action N.1, Alessandro Vigilante and Federico Cina, to name a few. The company works with more than 3,000 international clients from over 70 countries, from fashion boutiques to department stores.

The agreement with RG Showroom marks another step in the expansion of SBP. As reported, the startup has launched a series of partnerships with international organizations and companies, including a partnership with The Canvas, a New York-based marketplace that offers brands with environmentally conscious in accordance with the sustainable development goals set by the United Nations. Earlier this year, the platform also signed a partnership with Trade show Revolver Copenhagen and Lisbon Fashion Week ModaLisboa, and has received the seal of approval from the United Nations, which recognizes its role in promoting the implementation of sustainable practices in the fashion sector.

Founded in 2019 by Albini and Claudio Delunas, Idee Brand Platform is an integrated services company that supports international fashion brands and designers in developing business and commercial strategies.

An affiliate chain of Idee Partners – which develops and manufactures leather goods and footwear – Idee Brand Platform also operates the Tora Tora showroom for emerging labels with physical units in Milan, Paris and Tokyo, as well as digital partner.