Review: Alamar and Disney Cosmetics Launch of “Encanto” Colección Makeup – See Photos

It’s fascinating how every animation Disney The movie has the power to transport you to all-new universes full of magic with characters that are always looking to steal your heart. The next project to be added to the company’s lineup is the upcoming movie Encanto. This movie focuses on the Madrigal family, who live in a town called Encanto in the mountains of Colombia. They are given a house of magic and power by burning an enchanted candle. The main character, Mirabel, is the only one in her family without magical powers, but when the family’s magic begins to fade, she takes it upon herself to save the family and their magic.

In honor of the upcoming film, Disney has partnered with Latinx-owned Alamar Cosmetics brand to bring fans a makeup collection featuring 13 new products inspired by the magical world of the movie and Colombian culture. NS Alamar Cosmetics Disney Encanto Colección designed to inspire the inner magic that exists in all of us. “As an independent, Latina-owned brand, this moment is an important milestone for us and for the community,” said founder Gabriela Trujillo. Seductive by email. “Historically, for these types of collections, we’ve seen Disney partner with larger, mainstream brands. The fact that they wanted to keep it authentic and collaborate with a Latina brand meant a lot to me and my team. “

The brand has been working on this collection for over a year to ensure that all the color and vibrancy of the film is reproduced in the products. “The animation in the movie is really beautiful, our goal was to bring it to life with colors that you can touch and wear,” Trujillo said. “At the beginning of the process, we would sit on the computer with a drip tool and pull the colors of the still images we had from the film.” In other words, the pigments you see in the photos below are straight from the film.

When I first chatted with Trujillo about the collection at a virtual conference table, I was immediately drawn to the shimmering pinks, blues, and greens when she opened the Encanto Palette ($32). At first sight, I known I need to touch Table of Mau face and the rest of the collection to see if it performs well in person – spoiler alert: I wasn’t disappointed.

Encanto Palette, $32

Swatches from top to bottom: Encanto, Por Que I Can !, Petal to the Metal, Rise and Shine !, Amor Propio, Jaguar Parking, Colombiaa!!!, Vine Time, ¡Casita !, and Familia First

Courtesy of the brand / Gabi Thorne Review: Alamar and Disney Cosmetics Launch of “Encanto” Colección Makeup – See Photos


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